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Business Plan Document

In: English and Literature

Submitted By Armine1
Words 420
Pages 2
TO DO: 1. Begin drafting formal business plan document 2. Primary research through a user survey on google forms 1. explain who we polled, why we did it, and what we found 1. Who is our customer (in and out) 1. age, salary, hobbies, skills, activities, schedule, location, goals, etc 1. What are our customer acquisition costs? 1. time 2. $1000 for like Bruin Plaza, flyers, trainers (for the Bruin plaza day), free snacks, apparel 1. App mock-up 2. Who are partners vs. customers (do we have both?)

Updates to presentation: * More photos - high quality (get a shutterstock subscription?) * Facebook, linkedIn, googleplus accounts * Make numbers stand out * Get a logo * Beginning of presentation * Start with photo and no logo and begin to tell story * Then show a number slide that explains a problem that our market faces * Show SpotMe slide - the solution to the above problem and explain what it is * Add citations like 30001 * 1 what does the number 3000 mean, what is the source * put actual website source in appendix * Remove numbers about how much money was invested in health apps * Instead quantify the benefits of using an app like SpotMe i.e. the health benefits and compare that to how much it costs $5 * divvy up bullet points/numbers to different slides * currently there is too much text on the slides * MAKE THE BULLET POINTS MEAN SOMETHING → working out 200% more what does that mean * 53% not 52.8% * remove circle graph * who else is out there? how do we differentiate from them? * price of app $5 which is less than 1% of tuition paid and with this app you change your life * what are our customer acquisition costs? * add citations

Good Things That We Have: * Great story/opening!

Extras: * Raising money does not mean a good business * Data points being used should target the pitch specifically * If % of UCLA rec unique visitors participated in our app we would generate…

Questions: 1. How should we adjust the marketing rollout data? 2. How should we market/approach the freshmen? 1. look at how many events freshmen attend, find out how many unique freshmen we can actually market to 2. poll freshmen to find out what percentage would be interested and that is our basis 1. When will we make money/be profitable 2. Will our revenue stream be: 1. transaction revenue? - one time customer payments 2. recurring revenue? - on going payments (allows us to track long-term revenue) 3. Tracking data? Lots of info to collect.…...

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