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Business & Management Ia

In: Business and Management

Submitted By nikki13
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Pages 4
Nicole Fusaro
The Newman School
2/15/14

Business and Management Research Project HL

Should Zen by Alexa Rea change its product line?
What can Zen by Alexa Rea do to differentiate her business in the market?

Word Count
Executive Summary:
Written Report:

Acknowledgements

I would like to thank my parents for always being around and believing in me, my business teacher for being so kind and Alexa Lozowoski for being so generous and helpful. I don’t know what I would have done with out the help and guidance from these great people. Thank you.

Contents Page

Executive Summary…………………………………………………………….…….4
Introduction……………………………………………………………………….…...5
Findings…………………………………………………………………….………….6
Objectives and Methodology……………………………………………...………...7
Analysis………………………………………………………………………………..8
Conclusion……………………………………………………………………………11
Recommendations…………………………………………………………………..12

Executive Summary


Alexa Lozowoski is a sole proprietor of Zen by Alexa Rea. Her business sells fashionable charm bracelets. However, Alexa has no product differentiation since Alexa's business sells bracelets similar to the well-known company “Alex & Ani” only her profits go for a good cause. In my investigation I want to determine how and where she can expand her market and differentiate her brand from “Alex & Ani”.

Introduction

Zen by Alexa Rae was created by 16 year old teen philanthropist and anti-bullying advocate Alexa Rae Lozowski. Alexa is a cancer survivor and is proud to be alive and excited to launch this company. These affordable bangles are a way to add some young, fresh, new and beautiful accessories to your wardrobe.
A student at LaSalle Academy in Providence Rhode Island, Alexa has strong family roots. In December 2011 Alexa Rae lost her grandmother to cancer. Just 4 months later Alexa was diagnosed with Non-Hodgkin’s Lymphoma, a…...

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