Premium Essay

Business Idea

In: Business and Management

Submitted By shahira
Words 251
Pages 2
In: Business and Management
Plan for a Small Business

Executive Summary

1.A & A Kids Wear (AAKW) is a retail store for kids wear with good quality and latest trends

2.This business will cater to the needs of Kid’s age from 6 to 11

3.Location of the business is assume an actual location in Chittagong city.

The target audiences of the business are :

|Age |Population |
|5 to 9 years |250,000 |
|10 to 14 years |250,000 |
|Total : ( 5 to 14 years) |500,000 |

4. Slogan of the business is : “Kids wear, with care”

General Company Description

I. Company Overview

A&A Kids Wear (AAKW) is a retail store for kids wear with good quality and latest trends. It present an extensive range of kids wear that are manufactured using gorgeous colors, designs and prints, these apparels are designed keeping in mind the most up-to-date fashion trends.

Slogan : “Kids wear, with care”

II. Vision

“To be a distinguished kid-wear retailer known worldwide for the quality of products, setting new trends and life style”

III. Mission

“To offer continuous value added products to our customers”.

To accomplish this, we focus on exceptional design, innovation, quality, convenience and interactive communication.

IV. Strengths and Core Competencies

The foundation parameters on which we ensure the excellence of our garments are :

• Material • Cut • Design conformation • Embroidery • Stitching • Stability • Finish • Color fastness…...

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