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Business Decision Management

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Create a suitable plan to implement your collection of primary and secondary data. (Outcome 1.1)

Market research can be either primary or secondary. Both include collect the data that is used to find out specific information that the companies looking for. Primary research is the research generate by conduct trial, ask questions, and comparing results. Usually this research could take from quantitative or qualitative research (hsc.csu.edu.au, n.d). As the consultant for Heavenly Blush, we could suggest to use survey and questionnaires. From four types of primary research can be done, survey and questionnaires is the most effective. Heavenly Blush can conduct survey and questionnaire because by conduct both of them can clearly tell the information that the company needed. From survey, company can create a chart to make people easy to understand. Survey means a form of questioning that is stricter than interview and it is more general because it involves big scope of people (owl.english.purdue.edu, 2013). Heavenly Blush’s consultants would get the information that they want from the medium until large population. It is very useful than the consultants’ interview one by one to know the information of people think about Heavenly Blush. Questionnaire is often focus on the specific topic (hsc.csu.edu.au, n.d). For instance, if the consultants’ of Nike that want to know about what customer want from Nike’s products. So the consultants would ask some questions that are focus on one topic to fulfill the questions from Nike. As well as the Heavenly Blush’s consultants, they may ask some question to the large population to fulfill the objectives of conduct questionnaire. According to hsc.csu.edu.au, before conducting a survey or questionnaire, Heavenly Blush consultants should consider six stages; first, deciding upon the areas the consultants want to investigate.…...

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