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Business Communications Management Chapter 1

In: Business and Management

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PART 1 Understanding the Foundations of Business Communication

CHAPTER 1 CHAPTER 2 CHAPTER 3

Achieving Success Through Effective Business Communication Mastering Team Skills and Interpersonal Communication Communicating in a World of Diversity

career, and how to adapt your communication experiences in life and college to the business world. Improve your skills in such vital areas as team interaction, etiquette, listening, and nonverbal communication. Explore the advantages and the challenges of a diverse workforce and develop the skills that every communicator needs to succeed in today’s multicultural business environment.

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o other skill can help your career in as many ways as communication. Discover what business communication is all about, why communication skills are essential to your

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1 2 3

Achieving Success Through Effective Business Communication

LEARNING OBJECTIVES

After studying this chapter, you will be able to

Explain the importance of effective communication to your career and to the companies where you will work Describe the communication skills employers will expect you to have and the nature of communicating in an organization by using an audience-centered approach Describe the communication process model and the ways that social media are changing the nature of business communication

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List four general guidelines for using communication technology effectively Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices Learning Objectives. Visit mybcommlab.com to apply what you’ve learned in Document Makeovers and interactive simulation scenarios.

MyBcommLab Test your mastery of this chapter and its

COMMUNICATION CLOSE-UP AT

TOYOTA www.facebook.com/toyota Imagine that you’re in the market for a new car and…...

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