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Business Analysis Part Iii

In: Business and Management

Submitted By gradstudent101
Words 2430
Pages 10
Business Analysis Part III
MGT 521
June 18, 2012

Business Analysis Part III
The focus of this paper will be to review recent economic trends and how these trends have and influencing the company. How strategic initiatives taken by Ford pertain to both operational and organizational revisions, as well as, tactics that have been or could be implemented by the Ford to reach their strategic goals. Conversely, a review of the role human resource management plays in aiding the company in the achievement of its business goals, concluding with a review of the salient points. Economic Trends and Strategies
In 2009, Ford’s sales and revenues (in millions) were at $103,868 for automotive sales and $12,415 for financial service, for a total of $116,283. However, global economic trends influencing the Ford Motor company for 2010 did show increased sales and revenues by $12.671 (OneFord - Ford Motor Company, 2010). Nevertheless, in the most recent annual report from 2011, it has been shown that while the total returns to shareholders for the 2010 fiscal year were slightly higher than those in 2011, Ford has continued to show an increase in total company sales and revenues, in the automotive sector, sales were also up by $8,888. That being said, the year-end sector balance sheet data shows Fords 2011 total assets at being $179.248 (Ford Motor Company, 2011). Decline in sales from previous years was in part due declining product sales. This decline in sales was primarily due to increased production of vehicles the consumer neither needed nor wanted. This decline was also caused due to pecuniary factors such as, the economic down-turn, wherein the customer base began veering away from the larger, less fuel efficient vehicles like the SUV opting for smaller more cost efficient varieties (Ford Motor Company, 2012), like hybrids…...

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