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Bus 620

In: Business and Management

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The New Apple

BUS 620
Dr. Susan Sasiadek

The New Apple Apple computers was hit hard by the tragedy and largely early surmise death of Steve Jobs. The creativity and genius that put the marketing products such as the ipod, modern desktop computers and innovative technology into computer was lost early. Peter Burrows talks on the new expectations when he says, “The biggest problem will be if Apple’s upcoming products can’t meet expectations. Along with Siri, Apple’s other heavily promoted feature since Jobs’s death has been the new iPad’s high-resolution “retina” display, which is nice but not exactly revolutionary”(Burrows, 2012). I think this can be a problems for the company. Apple is a big company with a lot to lose. The have changed the technology of music, and made it faster and more reliable to get information at the palm of your hand. I think Steve Jobs knew the value of that idea. The iphone, ipod and other modern technology have made it easy to stream music, watch videos, download shows and even search the internet. These things have all allowed the The company, Apple, has to expand in order to stay afloat. They have to be willing to go to places that they did in the beginning. The offered the computers such as the Power Mac and Power Book that brought in a lot of their sales. I thin k if they focused on expanding to these markets they did at first then they could build on them. I think the IPOD has technology that will live in for some time. I think if they expanded on these products they would hit businesses and professional business markets in various ways such as data and building interfacing for building and homes to become technology based. I think that the desktop may be declining but laptops could be revolutionized to be smaller, faster and slimmer for people to tie into computers in building. I think that if the company wants to be…...

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