Premium Essay

British Telecom

In: Other Topics

Submitted By rainydays01
Words 514
Pages 3
British Telecom
BA330 Marketing Communications
15 May 2012

Answer 1.) BT Business is now located as the first choice for IT solutions and support for small and medium size UK enterprises. Describing the importance of positioning of the successful brand, the British Telecom claims that the key to successful brand positioning is clarity, consistency, competitiveness, and credibility. There must be coherent idea of the market and product space to be targeted; there has to be integration of all brand messages, the value proposition should be comparable and even better than the main competitor and the offer and claims should stand up against scrutiny. Consistency means one voice communication, and flexibility and organic nature of the position and not fixed, responding to the dynamic competitive environment and changing needs. Thus the objective is segmentation targeting and positioning.

Answer 2.) Positioning of the product and the company in the market being the chief objective of the British Telecom, it has to first of all has to establish itself as the first choice of the household in the UK and after establishing its position as number one in the field by its quality, consistency, credibility, clarity and most important its competitiveness it has to establish its popularity and the number one position amongst the consumers by a very wide exposure through advertisement or the media. The best way to expose its productivity and efficiency to the consumer is television in the modern days. Television exposure which fronts the series of advertisements, convincing the common man who forms the majority in the consumption of the product, with eye catching advertisements. It shows that the company corrects its faults rather than seeing what it can do best. The TV is a media through which maximum number of customers can be…...

Similar Documents

Premium Essay

British

...British Petroleum What we know today as British Petroleum is the result of several companies being bought and sold over many years. One of the companies, Standard Oil Company was created in 1870 by John D. Rockefeller in Cleveland Ohio. By 1892, while still not selling gas products, Standard Oil companies was providing lubricating products to keeps parts on horse drawn wagons moving friction-free. One of the other companies, the Angelo-Persian Oil Company was formed in 1905. By 1908 they were producing gas products and in 1912 they discovered a way to double the output of gasoline produced from a barrel of oil. At the same time they were able to find a way to increase the octane level of the gasoline produced. Industry Analysis Today, British Petroleum is one of the largest energy companies in the world. They provide their customers with fuel for transportation, energy for heat and light, retail services and petrochemical products for everyday household use. British Petroleum is involved in exploring for oil and other natural resources that can be converted into power. British Petroleum is committed to finding fuel sources that reduce green house gases and reduces the carbon footprint. They hope to accomplish as they research and refine alternative fuel sources such as fossil fuels, solar power, wind power, hydrogen, and natural gas. Competition in the oil and energy industry is furious. British Petroleum competes with companies like Exxon-Mobil and Chevron in three...

Words: 1820 - Pages: 8

Premium Essay

Telecom

...time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector. It is now one of the biggest sectors of Bangladesh. As a populous country, its huge market has attracted many foreign investors to invest in this sector. The telecom sector in Bangladesh is rapidly emerging. Bangladesh Telecommunication Regulatory Commission (BTRC) is the regulatory authority for this sector, overseeing licensing, policy etc. There are 10 types of telecom operators in Bangladesh. There are 6 mobile phone operators in Bangladesh. These are: Grameenphone Ltd.: Branded as Grameenphone, Sheba Telecom Ltd.: Branded as Banglalink,......

Words: 11409 - Pages: 46

Free Essay

Telecom

...11/6/13 India's Telecom Trends for 2012 - Voice&Data Subscribe Log In Join Events Subscribe Search Here... Operator Enterprise VAS Devices People Policy Innovation Home Operator India's Telecom Trends for 2012 News | By Ritu Singh , 4 January, 2012 0 comments Like 0 0 0 99 Email Print With the current year nearing an end, the technology industry, much like the human beings, tends to reassess the past and get itself ready to embrace the new year with new innovations that promise to make life easier. And not just new developments in the technology space, it also analyzes the mistakes or shortcomings of the technologies of the previous year and makes some resolutions to rectify the issues and move forward. As the year 2011 is closing in, hopes afloat on various technology and corresponding business aspects of the Indian telecommunications industry, VOICE&DATA analyzes the market by feeling the nerves of the technology space to come up with the top 10 forecasts. These predictions spanning across stakeholders in the telecom industry also explains why the forecasts, even if not spot on, have the merit to be taken seriously by the industry. www.voicendata.com/voice-data/news/164737/indias-telecom-trends-2012 1/7 11/6/13 India's Telecom Trends for 2012 - Voice&Data New Telecom Policy 2011 The new year 2012 could not have brought a better gift for the Indian telecom industry than a new set of policy guidelines, afresh with new ideas and......

Words: 3903 - Pages: 16

Premium Essay

Telecom

...white paper | 2012 The New Frontier in Telecom Analytics: Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions. ©2012 Peppers & Rogers Group. All rights protected and reserved. 2 Telecom operators are under pressure to deliver, and deliver fast. There is tremendous focus on always-on mobile connectivity and access to information when and where we want it, both in the consumer and business worlds. Telecom operators see this new normal firsthand, providing data networks and technology convergence to bring information and access to their customers in the moment. As a result, it’s become critical for operators to have the same type of fast access and interaction with their customer data and analytics. The current competitive landscape demands it. Are traditional analytical models enough? No. If operators are changing the way they do business, this shift must apply to analytics as well. It’s become imperative to monitor the instant changes in customers’ behaviors and match them with the most relevant offer as soon as the customer needs it. This is achieved with a sophisticated blend of analytics and business sense. This white paper explores the opportunities of two dynamic analytical capabilities: transactional behavioral analysis and capturing data potential. These tools give operators real-time insight about their customer activity so they can take action to be as...

Words: 2759 - Pages: 12

Free Essay

Telecom Industry

...Page no. | Acknowledgement | 04 | Executive summary | 05 | Introduction about Telecom Industry | 06 | History | 07 | Global Scenario | 08 | National Scenario | 09 | Demographic characteristic | 10 | Market size, Trends & Players | 11 | Telecom turn over/ Subscribers | 12 | Opportunities /Competitive landscape | 13 | Porters generic strategy | 14 | Progress /Acquiring Subscribers | 15 | Rural India | 15 | Government Initiatives / MVAS | 16 | VAS | 18 | Mobile VAS in Rural Market | 19 | Access Device /3G Handset | 20 | Key trends in Telecom Industry | 21 | Inhibitors | 22 | MNP Implementation Globally | 24 | Wimax Vs. 3G | 26 | Mobile virtual network operator | 27 | Regulation for MVN O / IPTV | 28 | Companies overview | 29 | 4P’s Analysis | 43 | Advertisement | 44 | Industry updates | 46 | Major challenges for Mergers | 49 | FDI Investment in Telecom sector | 50 | Outsourcing by Telecom company | 51 | Future Trends | 53 | 4G Technology | 56 | Conclusion/ References | 56 | This project work would never have been an achievable task, had we not been under the great shelter of guidance of respected Professor Mukta Rae. Her simplified teaching technique based on examples has helped us gain more understanding of the subject. The very essence of the project work is the linguistic precision which has an impact of conveying more details in least possible words. An ample use of various reference readings has......

Words: 11612 - Pages: 47

Premium Essay

Telecom

...demand? Why? The Indian telecom industry has come a long way since its liberalisation era. The industry has witnessed exponential growth especially in the wireless segment in the last few years. The plethora of telecom services evolved over the years, ranging from basic telephony to voice, video and data services, Wimax, WLAN and VPN, and bandwidth on demand to virtual private networks have catalysed revolutionary changes in the business operations for the service sector, i.e., IT, BPO and also the manufacturing sectors etc, besides providing millions of people access to new technology. Even though the sector has reflected promising growth, the teledensity in India still remains at a very low level compared with international standards and thus providing tremendous opportunity for future growth. In the medium-term, the industry is expected to continue to record good subscriber growth as a result of low penetration levels, heightened competition; a sustained fall in minimum subscription cost and tariff that increase affordability for lower-income rural users, expansion of coverage area by mobile operators, and government support through schemes such as the rural infrastructure roll out funded by subsidies from the Universal Service Obligation (USO) Fund. The Indian telecom sector offers unprecedented opportunities in various areas, such as rural telephony, 3G, virtual private network, value-added services, et al. Nonetheless, the lack of telecom infrastructure in rural......

Words: 4731 - Pages: 19

Free Essay

Telecom

...growth and characterized by low paying capacity of customers. Key words: Customer satisfaction, consumer retention, switching cost, cellular industry, Pakistan. INTRODUCTION Cellular industry of Pakistan is growing at a high annual growth rate. This tremendous growth has attracted many national and international cellular services providers. Cellular companies battling for supremacy and profits have started to focus on consumer retention than on acquisition. The growth rate shows that number of subscribers have increased from 68,000 in 1996 to 3.3 million by the end of 2003; since then the subscriber base has heaved to reach 80 million in early 2007 and exceeded 95 million in 2009 (PTA). The tremendous growth in Telecom industry is still a vacant room to be penetrated. The telecom sector has finally started to make make progress despite of all belated regulations. This will change the trends in this emerging market. Cellular growth time period in Pakistan which lasted for almost five years (2003 - 2008), broke almost all global record from network coverage to number of subscriber. Pakistanis have welcomed and enjoyed these cheap, quick, better and inexpensive ways of communication over older landline-based infrastructure. As Valdecantos (2009) noted, the mobile telephone market of Pakistan has been experiencing 100% sustainable growth rate for some years now. This growing industry has not only attracted the business community, but also academic researchers. Numbers of studies......

Words: 4907 - Pages: 20

Premium Essay

Telecom

...their progress. Staples says waiting times for payments have been cut from about 10 weeks to as little as four, and rebate complaints dropped by 25%. "Breakage" also dropped by as much as 10%, but that decline in unclaimed rebates is offset by better fraud prevention, it says. The fulfillment houses are also overhauling their systems. While it won't disclose figures, Parago says it has invested "tens of millions" of dollars in com­ puter technology. So now, computers, not customer­ service agents, validate most of the claims. Then consumers receive e-mail updates and can check Web sites such as RebatesHQ.com to monitor claims. Before, says Parago Chief Financial Officer Juli C. Spottiswood, getting a rebate update was a "big black hole." Telecom giants SBC Communications and T-Mobile and the California Manufacturers & Technology Assn. quickly mobilized. They argued that Figueroa's bill would drive up costs and increase fraud by cutting down on the proof required for a rebate. After pass­ ing the California House and Senate, the bill was vetoed by Governor Arnold Schwarzenneger. Now, Figueroa, a Democrat, is evaluating whether to reintroduce the bill in January. "This is an area where regulation is warranted," she maintains. Despite the crackdowns and efforts at reforms, redeeming rebates will probably never be much fun. "In a perfect world, consumers would love mail-in rebates to go away," says Stephen Baker, director of industry analysis at NPD. "However, they want the......

Words: 2052 - Pages: 9

Premium Essay

Telecom

...maintaining a successful telecoms brand Optimise your branding strategy to differentiate your services and keep your customers loyal Understand how re-branding can strengthen your position in today’s competitive and convergent telecoms environment Use convergence, content and new services to improve and strengthen your brand PRE-CONFERENCE WORKSHOP Monday 13th November Building and Maintaining A Successful Telecoms Brand Led by: Mybrand Consultants Simone Muet, Project Manager, NExT Transformation France Telecom Group Andre Schloemer, Vice President Brand Management, O2 Jonathan Bill, Head of Category Management, Content Services, Vodafone UK Morgan Holt, Director of Media Innovation, 3 Olivier Laury, Content Director, Multimedia Mobile i-Mode Division, Bouygues Telecom Daniel Probst, Head of Group Identity, Swisscom Eveline Knipping, Head of B2B Campaign Strategy & Evolution, BT Global Services Simon Stauber, Director, Brand Communication & Content Marketing, Orange Switzerland Jonathan Donovan, Head of Employee Relations, O2 Sofia Castro, Brand Strategy Manager, Optimus Thomas Wedl, Marketing Director, Tele.ring Karin Kollenz, Marketing Planning & Strategic Projects, T-Mobile Austria Hemant Sachdev, Director Marketing & Communication, Bharti Airtel Media Partners Register Today! Please call:+44 (0)20 7017 7483 Fax: +44 (0)20 7017 7825 Email: registrations@iir-telecoms.com Web: www.iir-conferences.com/branding Branding Strategies for Telecoms......

Words: 4154 - Pages: 17

Premium Essay

Telecom

...basic cloud can serve as a platform on which the legacy systems can be migrated and also new applications can be hosted. The social, analytics, mobility and automation solutions can then be built on top of the basic cloud to cater to the specific needs of the enterprises. * Telecom operators will move on to becoming cloud users as well as cloud service providers for other industries. The advantage in this case is two-fold. They will not only be able to avail all the benefits of cloud themselves, but at the same time add another revenue stream to increase profitability. TCS can act as the enablers of cloud solutions in both cases. * Telecom being a service driven industry, operators have gradually shifted focus from the conventional CRM systems to the more holistic CEM solutions. An offering comprising a CEM system hosted on cloud would offer a competitive advantage for the telecom operator. * As the security concerns are rising with the advent of M2M and BYOD, large scale enterprises in various industries across USA, Europe and Australia are facing the need for comprehensive Enterprise Mobility Management solutions. These solutions could serve as potential offerings from the telecom operators’ perspective....

Words: 417 - Pages: 2

Premium Essay

Telecom

...India's teledensity has improved from under 4% in March 2001 to around 53% by the end of March 2010. Cellular telephony has emerged as the fastest growing segment in the Indian telecom industry. The mobile subscriber base (GSM and CDMA combined) has grown from under 2 m at the end of FY00 to touch 584 m at the end of March 2010 (average annual growth of nearly 76% during this ten year period). Tariff reduction and decline in handset costs has helped the segment to gain in scale. The cellular segment is playing an important role in the industry by making itself available in the rural and semi urban areas where teledensity is the lowest. The fixed line segment has actually seen a decline in the subscriber base. It has declined to 36.96 m subscribers in March 2010 from 37.96 m in March 2009. The decline was mainly due to substitution of landlines with mobile phones. As far as broadband connections (>=256 kbps) are concerned, India currently has a subscriber base of 8.8 m. It has grown at an average annual growth rate of 40% since 2008. The auction for broadband wireless license and spectrum has concluded recently. The government is expected to allocate spectrum before the end of this year. This will further boost the broadband penetration in the country. Key Points Supply Intense competition has resulted in prompt service to the subscribers. Demand Given the low tariff environment and relatively low rural and semi urban penetration levels, demand will continue...

Words: 979 - Pages: 4

Premium Essay

Telecom Industry

...II. III. Indian Telecom Sector: An Overview ...................................................................................1-14 Telecom Commission.................................................................................................................... 15 Department of Telecommunications .....................................................................................17-29 III. 1. III. 2. III. 3. III. 4. III. 5. III. 6. III. 7. III. 8. III. 9. IV. V. VI. VII. Wireless Planning and Coordination ..................................................................30-39 Telecom Engineering Centre .................................................................................40-42 Universal Service Obligation Fund .....................................................................43-47 Controller of Communication Accounts Offices ...............................................48-50 Vigiliance Activities .................................................................................................51-52 Telecom Network Security ....................................................................................53-56 Empowerment of Women ......................................................................................57-58 Persons with Disabilities ........................................................................................59-60 Citizen's Charter & Grievance Redressal Mechanism ....................................61-65 Telecom Regulatory......

Words: 50069 - Pages: 201

Premium Essay

Telecom Connections

... 1. INTRODUCTION Telecom Connections is a web based application through which user can effectively use the benefits of Telephone Provider. We have analyzed the needs of the users, and thus developed a web based application, for providing telephone connections and associated services online. Because now a days people became so busy with their work and they don’t want to waste their time by going and waiting for long time or waiting in a queue for applying for new connections or to get their bills or to give the complaints regarding the service. Also they are not sure whether waiting for that much time , they will get their turn or not. If so they will get out with frustration .By considering all this issues associated with the manual process we have developed a web application for the telecom users , where in the user can apply for new connections online , can view the bill status online , can send the feedback and do complaints regarding the service provided by the telecom company. 1. PURPOSE OF THE PROJECT: We are going to build an automated system where user can online apply for phone connections and they can view their telephone bills and they can also post the complaints details. EXISTING SYSTEM AND PROPOSED SYSTEM 2. EXISTING SYSTEM AND PROPOSED SYSTEM 2.1 PROBLEMS EXISTING IN SYSTEM: In existing system user has no option of online. He has to go to telecom office to perform any actions. To...

Words: 2792 - Pages: 12

Premium Essay

British Telecom Success

...Key Reasons For British Telecom’s Success Include: Key reasons for success can be identified within the company’s ability to adapt to consumer needs. BT were quick to adapt to mobile telecoms when they were introduced and also invested in internet opportunities for the mainstream domestic and commercial markets, beginning with standard dial up connections and followed by mainstream broadband offers. Whilst these adaptations to market products have retained a level of consumer success BT have also used mediums of acquisition and technological development to secure global growth for the business. BT looked to develop international connections through a merger with MCI. Although the potential merger with MCI in 1984 resulted in another organisation fulfilling the requirements and completing on the final deal BT left the situation with a settlement of $465million and netted further pre tax profits when they sold all concerns in MCI in 2000. The unsuccessful merger with MCI left BT with a requirement for an overseas partner, this led to a relationship with AT&T. Unfortunately this partnership was also unsuccessful, although the deal was completed in full the partners were unable to work together and personal differences were cited when the merger broke up. The venture was dissolved and the assets were split between the two parties, BT secured $400million and a portion of the worldwide communications shares whilst AT&T retained the US markets. One could suggest BT......

Words: 329 - Pages: 2

Premium Essay

Telecom Company

...Business and Management www.ccsenet.org/ijbm How to Change an Organization to Fit the Dynamic Environment: A Case Study on a Telecom Company of China Yong Zhao & Yezheng Liu School of Management of Hefei University of Technology, Hefei 230009, China Tel: 86-551-2904-991 E-mail: hfyongzhao@163.com; liuyezheng@gmail.com The research is finaced by the National Natural Founfation of China. No. 70672097 Abstract This paper aims to explore how an organization changes to fit the dynamic environment. The paper's approach is a case study on a Chinese telecom company. Data have been collected through 2 questionnaire surveys as well as 15 interviews. The results show that the organizational transformation of Anhui Telecom has enhanced the vigor of it and employees by stimulating dynamic capabilities and forming a high performance system, as well as promoted the organizational capabilities, thus maintaining its sustainable competitive advantage. Nowadays, Chinese telecom industry is reconstructing. For each telecom operators, the organizational environment it faces has changed. Unfortunately, very little research on organizational change of Chinese telecom industry has been done. The study has significant reference for the business transformation of China Telecom. Keywords: Strategy transition, Organizational change, Fit, Dynamic capability, Anhui Telecom Company, Case study 1. Introduction Since China reforms and opens to the outside world, a great change has taken place in......

Words: 2641 - Pages: 11