Free Essay

Brioni

In: Business and Management

Submitted By monalisapati
Words 413
Pages 2
Brioni
Saturday, February 01, 2014 12:18 PM

1. How should Umberto react to the email from Joe Barrato? Umberto Angeloni should clarify the situation with Joe Barrato whether the CEO of Neiman Marcus or the buyer is upset with the new women's line. If the CEO is upset with the decision, then Brioni should offer some incentive to carry the new line. 2. How big a gamble is the ladies venture for Brioni? It is as big of a gamble as the amount of money that already has been invested into the women's line. Initial investment: € 13M 3. Who do you think should be the target market for the women's line and by what means will those women gravitate to buying Brioni? One target mentioned in the study indicated those that accompany men who wear Brioni suits. The other target would be independent women who believe they should also project their presence with a suit. Aside from the fashion show that Brioni hosted, word of mouth is the primary means for advertising. 4. What sales do they need to achieve to declare the new line a success? Is that level of sales possible? The Pro Forma Projections for Ladies (Exhibit 10) states the 'break-even' Net Sales for each division of the company, which are as follows: Factory: €5229000 Milan: €2424000 €5229000+€2424000+$2411000=€10,064,000.00 New York: $2411000 Investment on stores= $7670000 + $3200000 + $713000 + $1215000 = $12798000.00 Employees = 47

Total Investment(2years) = Investment on stores + Employees
Revenue(2 years) = 36000 * 2500=$90000000 Profit(2 year) = $90000000 - ($12798000.00+Employees) = $77,000,000(approx) Profit(1 year) = $38,500,000 5. Is the women's line a good idea for Brioni? The idea of entering a different market provides many new opportunities if handled well. However, if the differences between selling men's and women's apparel are not overcome, the company will suffer severely. 6. Regardless of your answer to the previous question, do you approve of Umberto's
Discussion Page 1

6. Regardless of your answer to the previous question, do you approve of Umberto's implementation of the new line? What are some things that he did right and what did he do wrong? Our group approves of the implementation

-

Right expanding into the women's market shorter mfg. time for women's products making initial stand against Neiman Marcus initial store locations (fashion centers)

Wrong - Lack of marketing research - Umberto should have accompanied Joe with the Neiman Marcus decision

Discussion Page 2…...

Similar Documents

Free Essay

Crystal Structure of Lymnaeastagnalis Achbp Complexed with the Potent Nachr Antagonist Dhbe Suggests a Unique Mode of Antagonism

...between the center of the Cloop and Ca atom of Cys187 in nicotine-bound Ls-AChBP structure, and Od is the corresponding projection vector. (TIF) Acknowledgments We thank MAX-lab (Lund, Sweden) for providing beamtime. DHbE modeled in. Three different views of the electron density are shown. (TIF) Figure S3 Author Contributions Conceived and designed the experiments: AS JSK JLK MG TB. Performed the experiments: AS EØN. Analyzed the data: AS JSK EØN MG TB. Contributed reagents/materials/analysis tools: JLK. Wrote the paper: AS JSK TB. Vector representation showing the conformational change of the C-loop due to DHbE binding to Ls-AChBP. The DHbE-bound structure (red) has been superimposed onto the References 1. Decker MW, Brioni JD, Bannon AW, Arneric SP (1995) Diversity of neuronal nicotinic acetylcholine receptors: lessons from behavior and implications for CNS therapeutics. Life Sci 56: 545–570. 2. McGehee DS (1999) Molecular diversity of neuronal nicotinic acetylcholine receptors. Ann N Y Acad Sci 868: 565–577. 3. Hogg RC, Raggenbass M, Bertrand D (2003) Nicotinic acetylcholine receptors: from structure to brain function. Rev Physiol Biochem Pharmacol 147: 1–46. 4. Changeux JP, Devillers-Thiery A, Chemouilli P (1984) Acetylcholine receptor: an allosteric protein. Science 225: 1335–1345. 5. Brejc K, van Dijk WJ, Klaassen RV, Schuurmans M, van der Oost J, et al. (2001) Crystal structure of an ACh-binding protein reveals the ligand-binding domain of nicotinic......

Words: 4870 - Pages: 20

Premium Essay

Branding Luxury Brand

...preferably should be known by everyone. One of their consumers' major purchasing motives is to demonstrate their wealth to other people, who often cannot aord these luxury products. Therefore, star brands such as Rolex or Louis Vuitton also have to be known by non-target group consumers in order to fulll the need of their target group consumers for demonstrative consumption. If people would fail to recognize the brand and thereby the value of a Rolex wristwatch, part of its value would be lost (Kapferer and Bastien 2009b, p. 319). Star brands can be dierentiated by their actual level of awareness into the following types: • • • Little stars strive for high awareness, but are (still) relatively little-known. Examples include Asprey, Brioni and Shanghai Tang. Big stars have already achieved a high level of awareness, but still rank somewhat behind the global stars. Examples include Chloé, Fendi and Moschino. Global stars are globally well-known agship brands such as Hugo Boss, Louis Vuitton and Rolex. Figure 8.3.: Types of Luxury Brands by Level of Luxury, Awareness and Business Volume Source: own figure Heine - The Concept of Luxury Brands - www.conceptofluxurybrands.com 51 8. Luxury Brands 8.4. Types of Luxury Brands 8.4.3. Luxury Brands by Business Volume The WLBA (see section 4.5) also includes a comparison between countries by their number of luxury brands, which appears misleading if luxury brands are not also dierentiated by business......

Words: 37078 - Pages: 149

Free Essay

Business Strategy

...Cadbury by Kraft) (Brioni, 2009). Ferrero’s mission is to reward the consumer with a confectionery experience unlike any other. Ferrero offers only products that are unique and of high quality and that result in an enjoyable eating experience because of their great taste, multiple textures, intriguing architecture and inviting wrapping. But the pleasure goes beyond the physical. Ferrero products also feed the soul with a sense of magic and delight all the senses with their ritualistic consumption. The name Ferrero is identified with enduring values: family, credibility and trust-characteristics which have remained integral to the Company throughout its history. (Ferrero Group, 2012) The Ferrero success story is due mainly to the strengths of its Brands, all leaders in their category: Ferrero Rocher, Nutella, Kinder Surprise, Kinder Bueno, Tic Tac. For example the Kinder brand is one of the company’s crown jewels. It is ranked by Euromonitor 2008 as the number one global brand in the chocolate confectionery category, and this leadership has been achieved thanks to its wide portfolio (chocolate snacks, tablets, chocolate eggs, chilled snacks, baked cakes, and novelties) and to its geographical presence in more than 80 countries (Eyre, 2009). The success of Kinder, like for all Ferrero Brands, has one secret: the ability to convert a TRADEMARK into a strong and powerful BRAND that sits in people’s minds and has a strong attachment to their hearts (Brioni,......

Words: 7421 - Pages: 30

Premium Essay

Presentation Secret of Steve Jobs

...original Macintosh computers. He was wearing a brown pin-striped suit, brown tie, and white shirt. Yes, Jobs once donned pinstripes. He wore an even more conservative outfit for the actual presentation when he unveiled the Macintosh, appearing in a white shirt, gray slacks, a dark blue double-breasted blazer, and a green bow tie. Imagine, Jobs in a bow tie! It’s true. Jobs is smart. His wardrobe always reflected the leader he wanted to become. He was well aware of the impression clothes could leave on people. While Jobs was away from Apple, he pitched his new company, NeXT, to Bank of America. Dan’l Lewin, NeXT’s marketing executive, showed up at Jobs’s house in blue jeans to accompany him to the meeting. Jobs walked out wearing an expensive Brioni suit from Wilkes Bashford. “Hey,” Jobs said, “we’re going to the bank today.”1 For Jobs, jeans were appropriate for the office, but not the bank. Now you might be confused. Jobs wore a suit to the bank and jeans in the office. What lesson does this hold for the rest of us? A true military hero, former U.S. Army ranger Matt Eversmann, once gave me the best piece of wardrobe advice I’d ever heard. Eversmann led troops in a fierce battle in Mogadishu, Somalia, in October 1993. The battle was turned into a movie called Black Hawk Down. I met Eversmann at a business conference and asked him for some leadership advice I could share with my readers. Eversmann told me that great leaders dress a little better than everyone else. He said......

Words: 72152 - Pages: 289

Premium Essay

Marketing

...sponsors: France — Nike; Wales — Brains Brewery; England — O2 and Nike. Peugeot was the official partner for the 2007 Rugby World Cup. • Many firms name sports stadiums.65 For example, English football teams with named stadiums include: Arsenal — Emirates; Bolton Wanderers — Reebok; and Coventry City — Ricoh. Goldman Sachs, Merrill Lynch, and Morgan Stanley funded named classrooms at Columbia Business School. • Product placement in movies and TV shows is increasingly popular. The James Bond movie Die Another Day featured: Aston Martin Vanquish — automobile; Samsonite — luggage; Omega Seamaster — watch; Finlandia — vodka; British Airways — airline, Philips — mobile phone; Kodak — camera; Revlon — makeup; Ballantine — turtleneck 66 sweaters; and Brioni Roman Style — suits. The movie The Italian Job vastly increased 67 awareness for the Mini-Cooper. The firm should stay focused on the long-term impact of SPs, particularly those that give shortterm price reductions. If the product is regularly discounted, competitive escalation may occur; also, customers will accumulate inventory and never pay the regular higher price.68,69 At the trade level, the manufacturer must be concerned that retailers will pass on price savings to consumers 70 and will not divert products. Pass-through at the trade level frequently depends on issues the supplier cannot control, like retailers’ profit margins, inventory turns, and retailer’s competition. This file is registered to : fintan.reddy@gmail.com......

Words: 365818 - Pages: 1464

Free Essay

How to Get Rich

...I’d like to lead the crowd in saying so. I like movies and television as much as anyone else, but reading is a form of replenishment for me. The potato chips and pretzels help, too. ◄ 97 ► ▼How to Get Rich Dress for Your Culture I used to pride myself on buying very inexpensive suits and other clothing. It just didn’t make sense to pay thousands of dollars for great clothes when you could buy something for a hundred dollars. Who would know the difference? Over the years, I’ve learned that this is wrongheaded. I now buy very high-quality shoes, and they seem to last forever, whereas the cheapos used to wear out quickly and always looked as cheap as the price I’d paid for them. The same is true for suits. These days, I go for Brioni, whose service and attention to detail is second to none. They supplied most of the clothing for The Apprentice, so I have tremendous loyalty to them (and I got a good deal). They also make great overcoats. The way we dress says a lot about us before we ever say a word. To me, dressing successfully means understanding your environment: knowing the culture and making an effort to reflect—and respect—it. The “look” in Beverly Hills may be attractive, but that same look may be met with scorn on Wall Street. Success is hard enough to achieve without showing up on casual Friday in a three-piece suit. Don’t put up unnecessary hurdles for yourself. Make it easy for people to take you seriously. I would wonder about someone who arrived for a......

Words: 53431 - Pages: 214

Free Essay

Jezz Bezos

...products, public relations, his outside interests, and his family. MacKenzie was pregnant with their first child, and earlier that year, the couple had moved out of their apartment in Seattle and into a ten-million-dollar mansion in Medina, on the eastern shores of Lake Washington. “Jeff was really thinking that he would focus on his philanthropic and other interests, which were diverse, and that he would turn Amazon over more,” Galli says. “That was exciting to me.” Galli, the son of an Italian American scrapyard owner from Pittsburgh, fashioned himself a cost-cutter and turnaround artist, and he was eager to make an impact on what was then one of the biggest business stages in the world. He walked the halls imperiously, wearing expensive Brioni suits and carrying a baseball bat for dramatic effect. Bezos seemed to love it, at first. “I hired Joe to be the adult,” Bezos told employees as he introduced Galli around the company. “But all I’ve asked Joe to do was pour more gasoline on the fire.” Galli hit Amazon like an angry bull let loose on the streets of Pamplona. Everywhere around him, he saw employees operating without the discipline he had learned during his nineteen years at Black and Decker. “There were all these brilliant kids from Stanford and Harvard running up and down the halls,” Galli says. “But we lacked operational rigor and control. It was the Wild West.” One of his first moves was to cut a rare office perk, free Advil, which he viewed as an unnecessary......

Words: 120163 - Pages: 481

Premium Essay

Keing & Lvmh

...SA | 9,748 | (28%) | 13.4% | 8.2%* | 8.5% | LMVH | 29,149 | 71% | 20.2% | 12.9% | 16.6% | *Before extraordinary items + Operating income/Equity+Debt KERING Kering SA is a France-based company that specializes in retail and luxury goods distribution. The Company operates through two core segments: LUXURY, which operates the Luxury Group division of PPR SA and designs, manufactures and markets luxury items, such as ready-to-wear clothing, leather goods, shoes, watches, jewelry, fragrances and cosmetics products; and SPORT & LIFESTYLE segment, which designs and develops footwear, apparel and accessories under the brand names Puma, Volcom and Electrics. LUXURY's various brands include Gucci, Saint Laurent, Alexander McQueen, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JEANRICHARD, Pomellato and Qeelin. On March 26, 2013, it acquired France Croco, which specializes in the sourcing, tanning and processing of crocodilian skins. On June 4, 2013 it closed the sale of its Nordic brands Ellos and Jotex. In July 2013, it completed the acquisition of a majority stake in the Pomellato group. Fiscal data as of Dec 31 2013 | 2013 | 2012 | 2011 | 2010 | 2009 | REVENUE AND GROSS PROFIT | Total revenue | 9,748 | 9,736 | 8,062 | 11,008 | 13,584 | OPERATING EXPENSES | Cost of revenue total | 3,658 | 3,776 | 3,087 | 5,639 | 6,901 | Selling, general and admin. expenses, total | 1,535 | 1,494 | 1,229 | 1,637 | 2,049 | ......

Words: 1712 - Pages: 7

Premium Essay

The Impact of Counterfeiting Products

...genuine-item consumer is an important, underresearched segment and thus is the focus of this research. The following sections first discuss the study’s method and then isolate three dominant strategies that genuine-item consumers adopt in the face of a rise in counterfeiting. Finally, an integrative discussion outlines the relevance of the findings. Method Forty in-depth interviews with genuine-item consumers were conducted for this study, 20 each in Thailand and India. Asia is witnessing a spectacular rise in prosperity and a scurry among luxury fashion brands to enter or expand in these markets. For example, India stands second only to Singapore in the rise of its number of millionaires (Capgemini & Merrill Lynch 2006). Brands such as Brioni, Chanel, Escada, Fendi, Louis Vuitton, Valentino, and Versace have all recently entered the Indian market, and others are reported to be actively considering such a move. At the same time, fashion brands encounter some of their worst abuse in Asia (Ibison 2006). Both India and Counterfeiting and Consumers’ Brand Relationships / 87 Thailand have long histories of trafficking in counterfeits across multiple product categories, such as pharmaceuticals, clothing, and even unauthorized reproductions of the Ferrari P4 (found in Thailand). India and Thailand also were deemed to be suitable sites for this research because of the large proportion of premium-brand consumers who speak English. In-depth interviews were conducted in the......

Words: 11047 - Pages: 45

Free Essay

01. Raymond Benson as David Michaels - Splinter Cell (2004)

...Andrei Zdrok agreed with the food critics that Zabat's was the best bakery in Zurich. That it happened to be in the financial district was a plus for its proprietors. They sold hundreds of bagels, muffins, rolls, and pastries daily to the bankers and accountants who worked in the area. By coincidence, there was also a bagel shop across the street from the other Swiss-Russian bank branch located in Baku, Azerbaijan. Zdrok often frequented that establishment as well, although it wasn't as good. Zdrok went inside Zabat's, bought an onion bagel with cream cheese, a coffee--black--and paid for it with a five-franc bill. He told the server to keep the change. He did this often and had a reputation in the bakery of being the "generous man in the Brioni suit." Zdrok returned to the bank, entered the lobby, and nodded to the security guard standing just inside the door. A banking customer was already at the teller window; two more were in the private safe-deposit rooms. As one of the many private financial institutions in Zurich offering numbered bank accounts, the Swiss-Russian, as Zdrok referred to it for short, dealt only with wealthy international clients. In a city where money was the lifeblood, the Swiss-Russian was well on its way to becoming a major player in worldwide finance. The beauty of it was that the bank was small and not very well known. The authorities paid little attention to it. Zdrok made sure that all of its legitimate business was aboveboard and clean so that......

Words: 98950 - Pages: 396

Premium Essay

Hallo

...guest rooms in Wynn Las Vegas, spending almost $99 million despite the younger age of the building with custom-made items, Mr. Wynn 's extensive art collection, and the high-tech device. Besides, the nightclub and pool were renovated in 20 I O. Fourthly, Wynn Resorts has received AAA Five Diamond Award, which represents the luxurious and sophisticates characteri stics, and extraordinary of the physical attributes, for 5 years (Finnegan. 20 II: Wynn Res0l1s, Ltd. , 201 Oa. 20 IOd, 20 I Oe). Partnership: Strong Wynn Resorts keeps various relationships with other companies, so that I rank its partnership position as strong. The company invested in the 50%-ownedjoint ventures of the Ferrari and Maserati automobile dealership and the Brioni men's retail store in Wynn Las Vegas. Wynn Resorts, Ltd. 27 Wynn Resorts has had the strategic alliance with Societe des Bains de Mer (SBM), the company that has the exclusive rights to operate casinos in the Principality of Monaco since 2003. As a result of it, CEO, Steve Wynn, recently named the chainnan and CEO of the new joint venture, Monaco QD International Hotels and Resorts Managements. I believe that this will give the company a chance to expand its business in Europe and the Middle East (G reen, 20 I ~b; Wynn Resorts. Ltd., 2004, 2005. 2011 aJ. As the economic has recovered, the company forms more strategic alliances. Pinnacle Entertainment recently offers a reward program to loyal customers with a three-night......

Words: 12265 - Pages: 50

Free Essay

Download a Paper

...to lead the crowd in saying so. I like movies and television as much as anyone else, but reading is a form of replenishment for me. The potato chips and pretzels help, too. ◄ 97 ► ▼How to Get Rich Dress for Your Culture I used to pride myself on buying very inexpensive suits and other clothing. It just didn’t make sense to pay thousands of dollars for great clothes when you could buy something for a hundred dollars. Who would know the difference? Over the years, I’ve learned that this is wrongheaded. I now buy very high-quality shoes, and they seem to last forever, whereas the cheapos used to wear out quickly and always looked as cheap as the price I’d paid for them. The same is true for suits. These days, I go for Brioni, whose service and attention to detail is second to none. They supplied most of the clothing for The Apprentice, so I have tremendous loyalty to them (and I got a good deal). They also make great overcoats. The way we dress says a lot about us before we ever say a word. To me, dressing successfully means understanding your environment: knowing the culture and making an effort to reflect—and respect—it. The “look” in Beverly Hills may be attractive, but that same look may be met with scorn on Wall Street. Success is hard enough to achieve without showing up on casual Friday in a three-piece suit. Don’t put up unnecessary hurdles for yourself. Make it easy for people to take you seriously. I would wonder about someone who......

Words: 53431 - Pages: 214

Premium Essay

A Young Girl's Diary

...I asked whether they had found it yet. I thought it had been lost in the forest, because there's such a great forest at Hainfeld. And since then I can't bear to hear people say lost when they mean dead, for it is so difficult to know which they really mean. On the 8th of April the Easter holidays will begin and we shall go on the 11th, on Maundy Thursday. April 6th. I don't know what to do about writing my diary. I don't want to take it with me and as for remembering everything and writing it down afterwards I know quite well I should never do that. Hella says I should only jot it down in outline, that's what Frau Doktor M. always says, and write it out properly after I come back from Hainfeld. That's what she does. They are going to the Brioni Islands. I've never seen the sea. Hella says there's nothing so wonderful about it. She's been there four times. Anyway she does not think so much of it as most people do. So it can't be anything so frightfully grand. Rather stupid I dare say. April 12th. We got here yesterday. Ada is a darling but the two boys are awfully vulgar. Ernstl said to Ada: I shall give you a smack on the a---- if you don't give me my pistol directly. Ada is as tall as her mother. Their speech is rather countrified Even the doctor's. He drinks a frightful lot of beer; quarts I believe. April 14th. Father came to-day. He's awfully fond of the doctor. They kissed one another. It did make me laugh. In the morning we were in the forest; but there are no violets......

Words: 71830 - Pages: 288

Premium Essay

Luxury Goods

...Christie’s, the Printemps department store chain, and the La Redoute catalog. Pinault formed the Gucci Group and bought the Yves Saint Laurent Rive Gauche ready-to-wear and cosmetic companies. With the formation of the Gucci Group, Arnault now has direct competition for brands, for designers, and customers. Figure 3. Luxury fashion brands with sales over 500 million euros France Italy Chanel Armani Dior Dolce & Gabbana Hermès Emernigildo Zegna Luis Vuitton Gucci Max Mara Prada Salvatore Ferragamo Source: Chevalier & Mazzalovo, 2008, p. 49 Figure 4. Luxury fashion brands with sales between 100 and 500 million euros France Italy Agnès B. Alberto Ferretti Céline Bottega Veneta Chloé Blumarine Jean Paul Gaultier Brioni Kenzo Etro Lacoste Fendi Lanvin Ferre Longchamp Furla Sonia Rykiel Krizia Yves Saint Laurent La Perla Laura Biagiotti Loro Piana Les Copains Mariella Burani Mariella Rinaldi Marni 17 Missoni Miu Miu Moschino Nazareno Gabrielli Roberto Cavalli Trussardi Valentino Versace Source: Chevalier & Mazzalovo, 2008, p. 49 Chevalier and Mazzalovo (2008, p. 49) have put together list of what they consider to be the great luxury fashion brands in today’s world. The first list (Figure 3) is comprised of those luxury fashion brands with sales over 500 million euros. They explain that these brands invest heavily in advertising because of their high sales; have the necessary production volume to open......

Words: 11612 - Pages: 47

Premium Essay

Country Brand Management Italy

...and Vicenza produce luxury goods, hats, cosmetics and jewelry. In the 2009, according to the Global Language Monitor, Milan, Italy's center of design, was ranked the top fashion capital of the world, and Rome was ranked 4th.(http://www.languagemonitor.com/fashion/) Milan is generally considered to be part of the "big four" global fashion capitals, which, aside from the Italian city, consist of New York City, Paris and London; occasionally, the "big five" also includes Rome. There are many Italian fashion houses such as Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli,Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Bottega Veneta, Benetton and Brioni (fashion) which are known all over the world.(http://www.made-in-italy.com/fashion/fashion_houses/index.htm) Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Amica, Flair, Gioia. Other Italian accessory and jewelry brands, such as Luxottica and Bulgari are amongst the most important in the world. According to this information, it is possible to say that Italy has a good opportunity to become a full-fledged leader in fashion industry and to be ahead of London, New York and Paris fashion. Italy also has an opportunity to develop business sphere and attract more business customers. Currently, Italian engineering and design company wishes to enter into partnership with UK companies to work......

Words: 1724 - Pages: 7