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Brand Entry in Bangladesh- Nike

In: Business and Management

Submitted By Rashedsarker
Words 3622
Pages 15
1. Background:
In Bangladesh, people are sports loving and the popularity of football and cricket creates huge market for the sports brand. That is why brands like Adidas, Puma, Reebok, CA etc. brands are becoming prominent here. In case of Nike, BATA is the only authorized shop in Bangladesh. But due to its high brand image Nike can operate directly in this country and acquire market share. For this reason, we conducted this research to find out the possibilities of Nike in this country.
2. Objective:
To conduct this study we had these objectives on our mind to achieve:
-To identify the existing condition and competition in sports brand market
- To have knowledge about BATA store and its involvement with Nike
- To acquire knowledge about Nike and its image on consumers and competitors mind
- To identify the probable advantages and disadvantages of Nike entry in Bangladesh
3. Methodology:
This study was carried out in several steps. Following methodology was adopted to fulfill the objectives:- * Primary data collection:
We collected majority amount of data by primary data collection method. It includes BATA store visit, Different shop visit, consumer survey and competitor survey. We conducted 80 consumer survey, 10 competitors and sports shop survey. * Secondary data collection:
In the secondary data collection method, we followed online research, website visit, e-mails etc.
4. Limitation of the study:
We faced below limitations to conduct our study:
- Time duration
- Lack of support from the shop owners and competitors
- Political unrest

Detailed report

5. BATA AND NIKE
5.1. Imported Nike categories and price range:
BATA imports sports and running lifestyle products in Bangladesh. The products are Nike Boots and Nike Snickers which are very useful in running or in sports activities. BATA started importing these Nike products from…...

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