Free Essay

Blackberry Record 1

In: Computers and Technology

Submitted By zainkk123
Words 2542
Pages 11
Record: 1 | BlackBerry blues. By: McMAHON, TAMSIN. Maclean's. 6/4/2012, Vol. 125 Issue 21, p32-34. 3p. Abstract: The article discusses the decline of the Canadian technology company Research In Motion (RIM), the creator of the BlackBerry smartphone, as of June 2012. Topics include competition in the global smartphone market, RIM's corporate investments in research and development (R & D), and the failure of the telecommunications equipment manufacturer Nortel. (AN: 76358166) | | | Persistent link to this record (Permalink): | http://ezproxy.lib.ucalgary.ca:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=76358166&site=ehost-live | | | Cut and Paste: | <a href="http://ezproxy.lib.ucalgary.ca:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=76358166&site=ehost-live">BlackBerry blues.</a> | | | Database: | Business Source Complete |

Section: Business
TECHNOLOGY
The once-mighty RIM is fighting for its life. What that means for a Canadian tech sector still suffering from the loss of Nortel
To get a sense of how deeply intertwined the Canadian identity has become with the BlackBerry, this country's most famous modern-day invention, pick up a copy of the study guide issued by the federal government to help new immigrants prepare for their citizenship test. There, among the handful of inventors whose work is so critical to the country's history that their names should be memorized--Alexander Graham Bell, snowmobile inventor Joseph Bombardier, and Wilder Penfield, the McGill surgeon who discovered epilepsy--are Mike Lazaridis and Jim Balsillie, the co-founders of Research In Motion.
The company's smartphone revolutionized the global mobile industry and put both Canada and its hometown of Waterloo, Ont., on the map. RIM was the kind of rags-to-riches success story so rare in Canadian business, a firm that stayed loyal to its Canadian roots and steadfastly refused to move its headquarters to the United States. Its founders poured millions into research institutes and think tanks that drew the likes of Stephen Hawking.
All of which has made the decline of Canada's largest technology company, and its biggest private research and development spender, particularly painful to watch. Over the past two years, RIM's share price has plunged nearly 90 per cent, at one point this month dropping below $11 from its high of $148 in 2008. In March, RIM said it would stop giving out financial forecasts, after posting its first quarterly loss since 2005. Its share of the global smartphone market has steadily eroded (now estimated to be less than seven per cent) thanks to aggressive competition from Apple, Google and Samsung.
Canadians held on longer, even as consumers south of the border ditched their BlackBerrys for iPhones in stunning numbers. Up until this year, BlackBerry remained the top smartphone among Canadian consumers. But even hometown loyalty has its limits. This year, according to one estimate, RIM's share of the Canadian smartphone market finally slipped below that of Apple. While more Canadians now own smartphones, the number with BlackBerries fell from 42 per cent to 33 per cent last year, according to J.D. Power and Associates.
In a second blow, the company fell from its perch as Canada's most valuable tech company. It now sits below Montreal's Valeant Pharmaceuticals, makers of COLD-FX, according to a ranking by Cantech Letter, a publication that tracks public Canadian tech companies. Thanks to a merger with Biovail in 2010, Valeant is worth $16 billion to RIM's $6 billion. (Last spring, RIM was worth $30 billion.) Canadian politicians, who frequently touted the company as the shining star of Canadian innovation, have also dampened their enthusiasm. Federal Finance Minister Jim Flaherty recently hinted that Canada might not seek to block a much-rumoured foreign takeover of RIM, as it did in 2010 with Saskatchewan's Potash Corp., declaring that the company's shareholders "will be the masters of their own destiny."
That has left investors and analysts wondering what life in the Canadian tech industry would look like without RIM as we've come to know it. A rousing comeback appears increasingly unlikely given the company's ongoing woes and the lacklustre response to its BlackBerry10. It's not impossible that the company will keep suffering until it folds or tries to re-establish itself as a niche player in the business world by playing on its reputation for security. More likely, analysts say, is that the company will be sold to a foreign competitor seeking its portfolio of patents and sizable cash reserves.
"They were the Cinderella story for a long time," says Queen's University business professor John Pliniussen. "All the wealth that accumulated to the shareholders and to the employees and to the Waterloo Region and to the spinoff companies and all the philanthropy. They were the biggest light on the candle in technology for a long time. Now they're sort of an embarrassment."
So what will Canada's tech sector look like under these sorts of scenarios? RIM's rise from a company that made email-enabled pagers to one whose "Crackberrys" were the must-have toy of executives helped raise the stature of all tech companies in Canada.
RIM remains Canada's largest private spender for research and development. It spent $1.6 billion in the last fiscal year, more than IBM, Magna and Bombardier combined and up more than 50 per cent from what it spent in 2008, according to Re$erch Infosource. The company accounted for the bulk of Canada's growth in corporate R & D spending in 2010; without it, spending declined 11 per cent. (The country is already a laggard within the OECD, trailing the likes of Slovenia and Belgium.)
But ask Canadian tech watchers about RIM today and they often bring up another company that once drove investment in Canadian technology, but more recently has accounted for the largest drop in the country's corporate R & D spending: Nortel.
Nortel was felled by a fraud scandal currently working its way through the courts. Its collapse, which ultimately pushed it into bankruptcy in 2009, saw billions' worth of Canadian-made technology sold to foreign interests. RIM secured $4.5 billion worth of Nortel patents in partnership with other foreign-owned companies, largely by arguing that Canadian intellectual property should stay within Canadian borders. That, too, is now at risk with talk of a foreign takeover of RIM.
RIM certainly isn't facing Nortel-style fraud allegations. But foreign investors have been reacting to what Paul Cataford, a technology finance expert with Espresso Capital Partners, says are RIM's own "governance challenges." They include fines from security regulators after executives were found to have backdated stock options and, more importantly, concerns over how RIM's board of directors didn't stop the company's share price from plummeting. The fate of both companies has also left a lingering feeling that maybe Canadian tech companies can only grow so big, so fast, before they begin to crumble. "If you're a U.S. institutional investor in a Canadian tech company, do you say, 'We ought to apply the RIM governance discount against all tech companies?' " Cataford says.
Canadian tech stocks have been lagging in recent years thanks in part to investors flocking instead to the country's booming commodities sector. Tech companies have often traded at a discount to their U.S. counterparts since investors south of the border tend to favour their own. But as RIM's fortunes rose, so too did the cachet of other Canadian tech start-ups. "People tend to perceive these companies as fighting a little bit above their weight class because Canada has such a strong reputation in the tech sector as a result of the successes of RIM and others," Cataford says. "That's good to see, but when these things fail, it takes us all down a notch."
RIM's ongoing woes have also been an aggravating factor in a bear market that has discouraged Canadian tech companies from going public, says Nick Waddell, editor of Cantech Letter. In 2011, just one Canadian tech company went public on the TSX (software firm NexJ), according to a survey by PriceWaterhouse Coopers. "Up until 2008, a banker trying to take a tech company public could say, 'Look at the valuation that RIM is getting,' " Waddell says. "They can't really do that anymore."
The gloom hanging over RIM's stock has spread to other major Canadian suppliers like Celestica. The Toronto electronics manufacturer counts RIM as one of its biggest clients and saw its share price clobbered last year, despite rising earnings, as investors feared fallout from its exposure to RIM.
If RIM dies it would be a huge blow to the Canadian tech industry, but hardly one that would come as a surprise, says Pliniussen, the Queen's professor. "There will be job losses; there will be turnover," he says. "I'm sure everyone who does business with RIM, although they have their fingers crossed, they have a backup plan."
Perhaps the most significant implications for RIM's decline have been within the company's hometown of Waterloo, where RIM employs a sizable portion of its 16,000-person workforce. Co-founders Balsillie and Lazaridis are fixtures in the community, donating hundreds of millions of dollars of their vast personal fortunes to community foundations and pet causes such as the Perimeter Institute for Theoretical Physics, the Institute for Quantum Computing and the Centre for International Governance and Innovation.
The company's struggles have proven a wake-up call to the legions of entrepreneurs drawn to the region with dreams of becoming the next Research In Motion, says Iain Klugman, head of the region's start-up incubator, Communitech. "What this has really reminded us is that the technology business is a very different business than anything else. It's what makes people love it," he says. "But things can change really quickly and it's incredibly competitive. This couldn't happen in the banking industry. People tend to think that so-and-so is 'blue chip.' If they're in the technology industry, they ain't blue chip."
Among the companies spawned by RIM's presence in Waterloo is Polar Mobile, a growing young outfit that makes mobile applications for newspapers and magazines, including GQ, Vogue and the Hockey News (along with Maclean's). Polar was started in 2008 by a group of University of Waterloo graduates, including some former RIM employees, who set up shop next to RIM and designed products mainly for the BlackBerry. "In school, you were very much influenced by it. Half your friends worked at RIM and had BlackBerry devices," says founder and CEO Kunal Gupta, a UW computer science grad. "It was a bubble where everybody had a BlackBerry. We felt ahead of our time."
Polar moved to Toronto, where it now employs about 50 people. Its 1,200 apps, for iPhones, Androids and BlackBerrys, have been downloaded 11 million times. These days, however, Gupta says his company is holding off on designing apps for the upcoming BlackBerry 10. "We're going to wait and see based on market demand for the device."
If anything, RIM may be a victim of its own success when it comes to its close association with Waterloo and its universities. The University of Waterloo is now ranked among the top North American schools for computer science. It caught the eye of Bill Gates, who declared it one of the top recruiting grounds for Microsoft. Google opened a development office there in 2010 and Facebook has been rumoured to be contemplating the same.
These days, students complain about RIM's layers of bureaucracy and a middle management that stifles innovation. Several say the company still offers good jobs for grads looking for a stable 9-to-5 career, but is no longer a firm with its finger on the pulse of future technology. "RIM has a reputation on campus of being mired in mediocre management and HR," says Matthew McPherrin, a fourth-year computer science student who has worked at Mozilla and Amazon. Most of his top classmates applied to Google, Microsoft, Facebook and Twitter "or some hot San Francisco start-up," he says. "Tales of cubicle farms, layoffs and fear of the future don't inspire in the same way that the songs of start-ups looking to change the landscape of technology do."
RIM is now seen among many students as a company "left to subsist on competent but unremarkable graduates that have, in many cases, been passed over by every single one of their major competitors," says Anthony Brennan, who has studied computer science in Waterloo since 2006. All that means the community's brightest talent is now heading to companies based mainly in the U.S.
Still, Waterloo's fortunes are hardly dependent on RIM, says Waddell. The community of less than 100,000 was able to absorb RIM's 2,000 layoffs last year. (Unemployment in the region actually went down.) Klugman says three tech start-ups walk through the doors at Communitech every day, and 300 have launched in Waterloo in the past year. "The interesting thing about the people in this community is they look at tough times and they don't go, 'Oh my gosh, the sky is falling.' They go, 'Hey it's time for us to pull ourselves up by our bootstraps,' " he says. "We're up for a fight. Yeah, it's a tough period for RIM right now, but I don't see any reason why anyone should be giving up on this company."
Cantech's Waddell points to other emerging tech powerhouses based in Waterloo, including enterprise software giant Open Text, logistics firm Descartes Systems, networking equipment company Sandvine and e-learning outfit Desire2Learn, as companies that can step in to become the region's next RIM-like success story. "My feeling is we don't need the Canadian tech sector to be one giant anymore," he says. "We need 50 to 100 smaller companies and that's what I think is emerging out of there."
Still, he adds: "On a purely psychological basis, it feels like another giant has come down."
PHOTO (COLOR): CrackBerry: RIM's recent struggles have proven a wake-up call to the legions of entrepreneurs drawn to the Waterloo region
PHOTO (COLOR): Icons: Balsillie and Lazaridis poured hundreds of millions of dollars into their firm's hometown.
PHOTO (COLOR): Brain Drain: Top talent in waterloo is now going to the U.S.
~~~~~~~~
By TAMSIN McMAHON

Copyright of Maclean's is the property of Rogers Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.

The link information above provides a persistent link to the article you've requested.

Persistent link to this record: Following the link above will bring you to the start of the article or citation.

Cut and Paste: To place article links in an external web document, simply copy and paste the HTML above, starting with "<a href"

If you have any problems or questions, contact Technical Support at http://support.epnet.com/contact/askus.php or call 800-758-5995.

This e-mail was generated by a user of EBSCOhost who gained access via the UNIV OF CALGARY account. Neither EBSCO nor UNIV OF CALGARY is responsible for the content of this e-mail.…...

Similar Documents

Premium Essay

Blackberry

...Towson University | Blackberry | Consumer Profile Analysis | | Anna Chapman, Tyra Enoch, Bradford Bauer, David Stup | 12/13/2011 | Executive Summary Recently, Blackberry has fallen short in their technology innovation. This has allowed competitors to enter the market with newer innovations and better research to please consumers. By initially only targeting the business professional, Blackberry eliminated their appeal to a large chunk of the market. The new proposed target market of young professionals, 18-25, was evaluated through focus groups. The focus groups allowed insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like......

Words: 4674 - Pages: 19

Free Essay

Blackberry

...BlackBerry has been struggling to generate profits over the past years and its market share has been dwindling. New CEO, John Chen, is taking the focus of the overall company toward enterprise, government customers and software services. Part of the strategy is to control the cost associated with the devices business and figure out how to get that section of the business as profitable as possible. To do this Chen has decided to implement a new overall business strategy. This new strategy is to change the operating structure to focus on enterprise, messaging, QNX, and the hardware business. In order for Chen to be successful in implementing and carrying out this new strategy he must use Kotter’s 8 step model of implementing change. A global leader in mobile communications, BlackBerry revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. Over the past several years BlackBerry has been struggling to make a profit and lacks behind all other competitors. BlackBerry's decline has been a case of mismanagement, faltering innovation and killer competition from the likes of Apple, Google and Samsung. For most consumers, the brand these days is an afterthought, with even the......

Words: 471 - Pages: 2

Premium Essay

Blackberry

...Marketing concepts mktg-1126 | Blackberry | Group 4, Deliverable 1 | | | 1/24/2011 | | Blackberry Blackberry smartphones are manufactured by the company Research in Motion, more commonly known as RIM. The Blackberry line was launched by R.I.M in 1999. RIM was founded in 1984 by Mike Lazaridis and CEO Jim Baisille. Its software aims to ease mobile access to email, applications and virtual real-time communication so users can stay in touch with important people and information. The headquarters for RIM are located in Waterloo, Ontario and there are offices located in North America, Asia and Europe. BlackBerry products are sold worldwide, available in over 90 countries on over 500 different mobile service operators (Blackberry). Canada, Spain, Austria and the Bahamas are only a few of the many countries where their products are sold. RIM has a commanding 56% share of the $12 billion U.S. smartphone market. And its sales are still accelerating (CNN: Money). Apple’s iPhone is blackberry’s largest competitor, with the Android smartphones being the second largest. In 2007 RIM spent over $27 million on television ads and by2009 had increased their advertising expense to an annual $337 million dollars (Elmer-Dewitt). Since BlackBerry’s creation, their target consumers have been businessmen and women. Advertisements focus on how versatile, sleek and simple to use BlackBerry’s are and how there are many applications available to assist people in doing......

Words: 522 - Pages: 3

Premium Essay

Blackberry

...I love and have used for 15 years and swear by no matter what anyone tells me. That company is called Blackberry or as they are also know Research In Motion or RIM. This report will show the different aspects of the company from the auditors, stocks and assets to the liabilities, income statements, and cash flow statements. Both you and I will learn so much more about a company that has gone through turmoil and still came out strong!!! Auditors Information… Ernst & Young LLP is the world known accounting firm that has locations throughout the different continents. It is located throughout different regions, the largest including North & South America, Japan, Asia, Europe, Africa, the Middle East, and India with the main headquarters being located in London. With this large a company it needs to employ close to 175,000 people to work throughout the regions and internationally. It is the largest accounting firm in the world with revenue of $25.8 billion and over 700 offices in over 150 locations. Ernst & Young LLP handles Assurance, Advisory, Tax, and Transaction Advisory Services for the majority of the large companies just like Blackberry. Ernst & Young LLP conducted an audit and reported on March 28, 2014 for Blackberry’s fiscal 2014 year. Blackberry’s fiscal year goes from March 2nd to March 1st each year. Every audit that Ernst & Young LLP conducts costs Blackberry millions of dollars. As stated in the Independent Auditor’s Report Ernst & Young LLP has reported the...

Words: 2153 - Pages: 9

Premium Essay

Blackberry

...Research in Motion and Blackberry Word count (to nearest 100) MKT 201 : 11 am section. Instructor: Professor Deepak Outline   Company Overview and Project Focus Research in Motion (RIM) is one of Canada’s companies that are declared in its US official website to be “a global leader in wireless innovation, [that] revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999” (“Research In Motion”, n.d.). The BlackBerry product line includes the BlackBerry Playbook tablet, BlackBerry smartphone, and software for businesses and accessories. RIM launched the Blackberry smartphone in 1999. Indeed, RIM was a global leader with a strong position in the world market in early 2000s. RIM was first to understand that mobile application had to be simple to use. Company Mission and Vision Every company strives to satisfy its customer needs by implementing the strategies within the company’s mission and vision. A mission statement describes the firm’s objectives of the activities it plans to take. However, the vision statement includes the steps that should be taken to achieve the company’s goals and strategies. RIM’s mission statement states, “To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies” (Ricketts, 2011). To denote furthermore, the mission emphasizes on hiring highly skilled employees that are able to deliver products of......

Words: 4163 - Pages: 17

Premium Essay

Blackberry

...INTERNATIONAL BUSINESS Case Study 2 : Blackberry in International Markets: Balancing Business Interests and Host Nations’ Security Concerns MUHAMMAD FAIZAL RUSLAN 62361214009 Module 2 Question 1 Research in Motion (RIM), the maker of the Blackberry smartphone enjoys huge success in its US, UK and Canada market. Strong encryption built into the design of the Blackberry system that guaranteed customer privacy has been its forte and main strength among business entities and government agencies in the UK, US and Canada. However, despite the strong security unmatched by rivals such as Apple Inc, Google Inc and Nokia Corp, controversies surrounding its security soon emerge prominently from its Asia and Middle East market. The main reason for this can be related to the number of terrorist attack on that region. Due to the strong security of Blackberry system, it provides a perfect communication medium for terrorists or any parties with malicious intent to communicate, plan and execute their ploy without fear of the their emails, text messages or phone calls being tapped by the government or intelligence body. Thus, due to a number of terrorist attack that was investigated to be planned via Blackberry (due to Blackberry being found in the possession of the terrorist), it is a legitimate concern regarding to Blackberry’s security system from the governments of the region. Second reason as to why the Western countries where Blackberry has large customer base......

Words: 1354 - Pages: 6

Premium Essay

Blackberry

...BlackBerry Limited: "Should Blackberry switch to Android?" Abstract With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it......

Words: 3799 - Pages: 16

Free Essay

Blackberry

...Question 1 With reference to the case study, it is noted that various countries were involved in the Blackberry controversy. Frustration arose for countries like India, Saudi Arabia, United Arab Emirates (UAE) and Indonesia as the government considered the phone and system to be a national security threat due to strong encryption of the Blackberry system that guaranteed customers privacy. Local governments had difficulty to intercept or monitor conversations (regarding illegal or terrorists activities), as the information did not pass through domestic servers. The case study points out that the UAE had intentions to ban Blackberry in 2010 following arrests of several youths that organized a peaceful protest using Blackberry Messenger. It was believed that the attackers of Mahmoud al-Mabhouh, senior leader of Hamas (Palestinian militant group), in Dubai, is allegedly a team of Israeli intelligence agency in 2010 communicated securely on their Blackberry phones. The regulators in UAE argued that some features operated by Blackberry fell outside the country’s laws, therefore causing judicial, social and national security concerns. This overshadowed the initial considerations of the freedom protection of the population. Saudi Arabia intentions to ban the Blackberry arose as government claimed that the Blackberry services did not meet the regulatory requirements and posed a national security threat. The country, which is RIM’s biggest Middle East market, also believed that...

Words: 1950 - Pages: 8

Free Essay

Blackberry

...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...

Words: 5543 - Pages: 23

Premium Essay

Blackberry

...Blackberry has been localizing its products in different countries especially in India. The people is India have always been the fans of this brand. One of the efforts that Blackberry put to localize its product in this country is by carrying out partnership with MaymyIndia, a local company in India. MapmyIndia is the top maps and GPS navigation system provider in India. The partnership offers all the buyers of BlackBerry Z10 one year license of MapmyIndia’s navigation software for free. Users will be able to access to turn-by-turn navigation, voice-controlled, and the most complete and precise maps of India today. BlackBerry believes that the duo will gives the most superior navigation experience to its customers in India. Another effort put by BlackBerry in India is by lowering the selling prices of Blackberry smartphones in response to the country’s income level. As the people in India are mostly poor and have low standards of living, the lower price makes BlackBerry’s smartphones more likely to be bought by the people. One example is the BlackBerry Z10. During its launch in March 2013, the smartphone was priced at Rs 43 990, which is about USD 700. In September that year, there was a special offer for the smartphone where the price was only about USD 477. The price of BlackBerry Z10 was further reduced to only USD 286 in February 2014. The smartphone ran out of stock in just a week time in India after BlackBerry reduces its price. What could have been done differently...

Words: 531 - Pages: 3

Premium Essay

Blackberries

...Erika Moreno Eng102-Sat 10/06/2011 Assignment#1 Alone with Blackberries In Norris’ “Blackberries," the child comes to realize at a young age that we are all different people. Evidently this is true, we are all unique, each of us with a different personality, different standards we live up to, different feelings and thoughts. We will all come across people who are different from ourselves. The child in this story cannot change the fact that his mother is self-centered. What happens when the people we love are different from us? Throughout the story, Norris reveals the mother as a self-centered individual. In one specific incident, while the child is getting a haircut, the mother states, “I, my husband and I, we thought it was time for him to look like a little boy” (71). Notice how she corrects herself from “I" to “my husband and I.” She catches herself for a split second being selfish, for the child is not only her child. Meanwhile the child is caught in the middle of a troublesome marriage his parents continue to proceed. Throughout the events that take place we can also conclude that money plays a big factor for the mother. “Oh, I hope so. It’s expensive enough,” she states when referring to the cap she purchases for her son (71). At times children can be carless, and carless enough her child ruins the cap by using it as a holder for the blackberries that the father and son bring home for her. “If we had money, it would be different,” she tells the father (73). ......

Words: 540 - Pages: 3

Free Essay

Blackberry

...is known for its line of Blackberry Smartphones. Mike Lazaridis who attended the University of Waterloo, and Douglas Fregin who attended the University of Windsor, grew up together in the city of Windsor, Ontario, and formed RIM in 1984. The company’s first contract was a $600,000 deal with GM that commissioned them to produce a network computer control display system. [Hicks, 2012] The company grew over the next 8 years and had success with everything from film technologies, to toothbrushes. The firm really wanted to make a push into wireless communications technologies, and they realized they would need to restructure RIM in order to achieve this goal. Jim Balsillie, a 31-year-old Harvard MBA graduate was the man called upon to help RIM. Balsillie invested $125,000 to gain a 1/3rd ownership of the company. [Waddell, 2010] Balsillie’s purpose was to make sales and run all business aspects, while Lazaridis focused on running the engineering aspect of the company. In 1996 RIM produced the Bullfrog, a small device capable of wireless email. This product was too ahead of its time to catch on with the masses as people were just starting to come to terms with cell phones, and were not interested in mobile data technologies. The Blackberry was introduced in 1999, and had minimal success. On the business side of things 1999 was a milestone as its shares were listed on NASDAQ. [RIM, 2006] By 2003 RIM was part of the NASDAQ-100 and the sales of its blackberry smartphones were taking......

Words: 672 - Pages: 3

Premium Essay

Blackberry

...Management Principles and Practices Term Paper Blackberry Rosul Jasim Submitted to Catherine M.L. Pearl December 1, 2015 Table of Contents introduce & analysis of blackberry environment…………………………..…………...….. 2 -3 focal issue and analysis of issue………………...………..…...………………………………. 4 -6 recommendations ………………………………………………………………….……..…..... 7-8 self-reflection ……………………………………………………………………………….... 9 reference list…………………………………………………………………………………...10 appendices Introduction & Analysis of Blackberry Environment Blackberry also known as Research in Motion Limited (RIM) founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.In this perper i setting to accomplish the potential combeback for the comanay. PESTLE analysis The economic factors plays a key role in the smartphone industry as the demand......

Words: 885 - Pages: 4

Free Essay

Blackberry

...BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. [2] BlackBerry functions as a personal digital assistant with address book, calendar, memopad and task list capabilities. It also functions as a portable media player with support for music and video playback and camera and video capabilities. BlackBerry is primarily known for its ability to send and receive (push) Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. BlackBerry is mainly a messaging phone with the largest array of messaging features in a smartphone today, including auto-text, auto-correct, text prediction, support for many languages, keyboard shortcuts, text emoticons, push email, push Facebook, Twitter and Myspace notifications, push Ebay notifications, push instant messaging with BlackBerry Messenger, Google Talk, ICQ, Windows Live Messenger, AOL Instant Messanger and Yahoo Messenger; threaded text messaging and a customizable indicator light near the top right of all Blackberry devices. All notifications and conversations from applications are shown in a unified messaging application which third party applications can access also. Many of these applications would have to be running in the background of other phones to be used. BlackBerry's push gives BlackBerry devices their renowned battery life. All data on the phone is compressed through BlackBerry Internet Service......

Words: 1622 - Pages: 7

Premium Essay

Blackberry

...Case 1: Blackberry Benjamin Lieu Kari Morrison Jaskaran Sanghara Vivian Ou Calvin Sawyer Gloria Wong JK and the Implementers From Set 1K Buddy FMGT 1K MKTG 1102 Instructor: Jeff Collier 10/19/2009 INTRODUCTION In 1992, Research In Motion (RIM) introduced a two-way pager as their first product. Since then, RIM has released numerous devices, none more popular than their Blackberry product line. The Blackberry line boasted all-in-one capabilities. Partnered with voice and data transmissions, it became the mobile device that could do it all. However, existing mobile device companies are still in direct competition and RIM will need to continue developing their technology to win dominance in the Smartphone market. PROBLEM How can RIM develop Blackberry to overtake its competitors in terms of sales and market shares? KEY FINDINGS     The first Blackberry was introduced in 1998 as a wireless hand held computer. In 1999, Blackberry's lines of products were equipped with voice and data transmission. This led to an explosive demand. RIM's employees grew from 1250 in 2001 to 7000 in 2009. They have a new and expanded target market. ASSUMPTIONS  A prevalent assumption we’ve made is that RIM will continue to have enough capital and resources necessary to pursue new technologies and innovations. This is important because research and development requires large amounts of investments. Another is that existing RIM customers will continue to be loyal to the Blackberry......

Words: 2040 - Pages: 9