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Between Profit-Seeking and Prosociality Corporate Social Responsibility as Derridean Supplement

In: Business and Management

Submitted By amberlxn
Words 13268
Pages 54
J Bus Ethics (2011) 104:77–91
DOI 10.1007/s10551-011-0890-1

Between Profit-Seeking and Prosociality: Corporate Social
Responsibility as Derridean Supplement
Cameron Sabadoz

Received: 3 December 2010 / Accepted: 5 May 2011 / Published online: 24 May 2011
Ó Springer Science+Business Media B.V. 2011

Abstract This article revolves around the debate surrounding the lack of a coherent definition for corporate social responsibility (CSR). I make use of Jacques Derrida’s theorizing on contested meaning to argue that CSR’s ambiguity is actually necessary in light of its functional role as a ‘‘supplement’’ to corporate profit-seeking. As a discourse that refuses to conclusively resolve the tension between profit-seeking and prosociality, CSR expresses an important critical perspective which demands that firms act responsibly, while retaining the overall corporate frame of shareholder supremacy. CSR does this by ambivalently affirming both profit-seeking and prosociality, a necessary contradiction. Attempts to reduce CSR’s ambiguity can thus only succeed by undermining its viability as a normative discourse that captures how certain elements of society understand how firms should act. The analysis suggests that greater scholarly attention is needed with regard to the material discursive environments within which discourses such as CSR are deployed. A discursive approach to research could thus benefit future practitioners, who have to act according to fluid standards of responsibility that cannot be authoritatively defined, but which can be better understood than they are at present.
´
Keywords Corporate social responsibility Á Differance Á
Discourse Á Jacques Derrida Á Supplementarity Á
Undecidability

C. Sabadoz (&)
Department of Political Science, University of Toronto,
100 St. George St., Toronto, ON M5R3G3, Canada
e-mail:…...

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