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Bachelor of Commerce Best Business Research Papers | September 2008 | Volume 1

Faculty of Business
University of Victoria, BSS Office, Room 283
PO Box 1700 STN CSC Victoria BC V8W 2Y2 Canada
Phone (250) 472-4728 Fax (250) 721-7066 | www.business.uvic.ca

Seeing new horizons.

September 2008 | Volume 1

Bachelor of Commerce
Best Business Research Papers

Bachelor of Commerce Best Business
Research Papers
Volume 1, September 2008

Table of Contents
NOTE FROM THE EDITOR
Anthony Goerzen

1

THE DUTCH BUSINESS SYSTEM IN TRANSITION: AN APPLICATION OF
WHITLEY’S BUSINESS SYSTEMS APPROACH FOR THE USE OF
EXECUTIVES, MANAGERS, AND POLICY MAKERS
Eric Brewis

2

SWENSEN’S MUST ENGAGE IN MARKET PENETRATION AND
DIVERSIFICATION TO RETAIN ITS LEADING POSITION IN THE THAILAND
MARKET
Kailee Douglas

13

DISNEYLAND PARIS: EUROPEANIZING A RESORT
Amanda Louie

22

IKEA: A STRATEGY FOR SUCCESS
Garret Luu

31

COMPULSORY LICENSING IN THAILAND
Simran Mann

38

CHANGING POVERTY AND INEQUITY THROUGH BUSINESS
Matthew R. Tanner

47

SWEDEN IS A NESTING GROUND FOR YOUNG START-UP
ENTREPRENEURS
James Whyte

56

Note from the Editor
In business today, “globalization” is a key concept with the firms across nations intertwined as never before. With overseas customers, suppliers, operations, and competitors, today’s managers need an international outlook. Therefore, the mission of the University of Victoria’s
Bachelor of Commerce program is to give students the essential knowledge and skills they need to be effective and successful managers in the global economy.
At UVic Business, we ensure that our students develop an international perspective through direct experience with issues in management and organization. In fact, UVic Business has one of the largest international exchange programs in Canada with 55 active partnerships…...

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