Free Essay

Asdasdas

In: Business and Management

Submitted By kkkcccggg
Words 695
Pages 3
Assignment 2: Why We Buy

There were many things that captured my attention in the assigned chapters. One of the first was how many stores were calculating their conversion rate (the percentage of people who entered the store and actually bought something) by simply counting the number of people that came in, and how many people bought something. Not only did they have inaccurate information, but they also didn’t know how to draw conclusions from their data. Their information was inaccurate because they were not taking into consideration how many people came in groups. The example used was a family of four walking into an electronics store and buying one flat screen TV. It is extremely unlikely that all four of them were going to buy a flat screen TV, they were simply going with one person to buy one item. One of the main topics covered in this chapter is time that a customer spends shopping. It has been proven time and time again that the more time a shopper spends in the store, generally the more they buy. The placement of the products and the layout of the store greatly influences how much time a customer will spend in the store. This is not always true however. If the placement of an item is so bad that the customer cannot find it, they will become aggravated and leave. Even though the customer spent a lot of time in the store, since the layout of the store was so terrible, they gave up and left without buying anything. The best example from the reading was of the superstore STAPLES. They had shelves as much as fifteen feet high and almost no organization of the layout. It was so bad that there were customers that couldn’t even find where the printing paper was stacked! The author proposed to Staples an “arena” layout which had the isles in the middle of the store lower, and would increase in height towards the perimeter. This made it much easier for customers to find what they’re looking for and make a purchase. My personal favorite chapter of this reading was “The Twilight Zone”. This chapter talked about the “landing strip” of a store. The landing strip is the front of the inside of the store as soon as you go through the entrance. The author referred to this area as the “diffusion zone”. This is where the customer adjusts from outside the store to inside the store. I have actually seen this in my own experience as a manager at Wendy’s. Customers would enter through the entrance, and “diffuse” after entering looking at displays and menus while taking off their jackets. Wendy’s would always put a big display of whatever new product they were trying to promote in the lobby between the two entrances. A good example of what not to do was given in the book. The example was regarding Burger King. In the 80’s, Burger King tried launching a new salad bar. In efforts to promote this, they changed their entrances into exits and their exits into entrances. This was to make the customer walk up to the old entrance, see the salad bar through the window, and go around to the new entrance which would make them walk right past the salad bar in hopes that they would buy a salad. In reality, what really happened was that the customer would walk up to the old entrance, not be able to enter, get frustrated while trying to find the new entrance, and storm straight past the salad bar. Another good example of misuse of the landing strip was when Kmart put an electronic store search tool right by the entrances. It sounded like a good idea so people would not leave from not being able to find what they are looking for. What really happened was that customers would rush right past it in efforts of preventing a backup of people behind them trying to enter the store. I am glad that we are reading this book because I have already gained a lot of useful information that I plan on using in the future.…...

Similar Documents

Free Essay

Asdasda

...http://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feature=youtu.behttp://www.youtube.com/watch?v=dMdjQY3b7BI&feat......

Words: 391 - Pages: 2

Premium Essay

Asdasdas

...CHILD DEVELOPMENT Toddlers (12–24 months) Physical * Weight is now approximately 3 times the child's birth weight. * Respiration rate varies with emotional state and activity. * Rate of growth slows * Head size increases slowly; grows approximately 1.3 cm every six months; anterior fontanelle is nearly closed at eighteen months as bones of the skull thicken. * Chest circumference is larger than head circumference. * Legs may still appear bowed. * Toddler will begin to lose the "Baby Fat" once he/she begins walking. * Body shape changes; takes on more adult-like appearance; still appears top-heavy; abdomen protrudes, back is swayed. Motor development * Crawls skillfully and quickly. * Stands alone with feet spread apart, legs stiffened, and arms extended for support. * Gets to feet unaided. * Most children walk unassisted near the end of this period; falls often; not always able to maneuver around obstacles, such as furniture or toys. * Uses furniture to lower self to floor; collapses backwards into a sitting position or falls forward on hands and then sits. * Enjoys pushing or pulling toys while walking. * Repeatedly picks up objects and throws them; direction becomes more deliberate. * Attempts to run; has difficulty stopping and usually just drops to the floor. * Crawls up stairs on all fours; goes down stairs in same position. * Sits in a small chair. * Carries toys from place to place. *......

Words: 3903 - Pages: 16

Free Essay

Asdasda

...LTE/WiMax PATENT LICENSING STATEMENT (December 2008) Throughout its existence, Qualcomm has led the wireless industry in the research and development (R&D) required to move from analog technology into second and third generation digital wireless technologies and beyond. These advances have been largely based upon Qualcomm's patented enabling inventions making it possible to apply code division multiple access (CDMA) technology to commercial cellular wireless networks. More recently, Qualcomm has been a leading developer of the technology enabling high speed data extensions of 3G networks and orthogonal frequency division multiple access (OFDMA)-based 4G systems and standards. As a result, Qualcomm owns an extremely valuable patent portfolio that includes patents that are essential, and others that are commercially useful, to all commercial wireless standards based upon CDMA and OFDMA-based systems and standards currently under development. Qualcomm has had a long standing policy of broadly offering to license its standards essential patents for CDMA-based telecommunications standards on terms and conditions that are fair, reasonable, and free from unfair discrimination (FRAND), subject to reciprocity. FRAND is a well-established principle that appropriately balances the interests of patent holders to obtain a fair return on their innovations and those of implementers to obtain access to such innovations through good faith bilateral negotiations of licensing terms and......

Words: 1173 - Pages: 5

Free Essay

Asdasda

...Język włoski - Rodzajnik Rodzajniki w języku włoskim są bardzo ważne, ponieważ określają rodzaj i liczbę rzeczownika, przed którym najczęściej występują. Dzielą się one na określone (il, lo, l’, la, i, gli, le) i nieokreślone (un, uno, una) zgodnie z poniższą tabelą: | |rodzajniki określone |rodzajniki nieokreślone | | |l. pojedyncza |l. mnoga |l. pojedyncza | |rodzaj męski |il |i |un | | |lo |gli |uno | | |l’ |gli |un | |rodzaj żeński |la |le |una | | |l’ |le |un’ | Użycie rodzajników określonych: - rodzaj męski il, iprzed spółgłoskami: il cane (pies) – i cani (psy) lo, gli przed:s + spółgłoska, x, y, z, gn, ps, pn:lo zaino (plecak) – gli zaini (plecaki)  l’, gli przed samogłoskami i h niemym: l’amico (przyjaciel) – gli amici(przyjaciele), l’hotel – gli hotel - rodzaj żeński  la, le- przed spółgłoskami: la rivista (magazyn) – le riviste (magazyny) l’, le - przed samogłoskami: l’edicola (kiosk) – le......

Words: 564 - Pages: 3

Premium Essay

Asdasdas

...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are......

Words: 30791 - Pages: 124

Free Essay

Asdasdas

...Company: H&M Industry: Clothing Retail Target market: Australia Market Trend Economic Factor * Half the money that Australian households spend on goods and services goes on housing, food and transport, according to a major survey released today by the Australian Bureau of Statistics (ABS). * The latest Household Expenditure Survey (HES) showed the average Australian household spent $1,236 per week on goods and services in 2009–10, an increase of 38% ($343 per week) from the previous 2003–04 survey. In contrast, prices as measured by the consumer price index (CPI) increased by 19%, indicating a rise in real living standards over the five years * The clothing and footwear group rose in the June quarter 2013. The main contributors to the rise were garments for men (+7.1%) and garments for infants and children (+6.0%). Over the twelve months to the June quarter 2013, the clothing and footwear group fell 0.3%. The main contributor to the fall was garments for women (–3.1%). This fall was partially offset by a rise in garments for men (+5.2%). * In current prices, the trend estimate for Clothing, footwear and personal accessory retailing fell 0.2% in June 2013. The seasonally adjusted estimate fell 0.2%. By industry subgroup, the trend estimate fell for Footwear and other personal accessory retailing (-1.0%) and rose for Clothing retailing (0.3%). The seasonally adjusted estimate fell for Clothing retailing (-0.7%) and rose for Footwear and other personal......

Words: 323 - Pages: 2

Free Essay

Asdasdas

...TAALEÑA RESTAURANT AND BAR TAGAYTAY CITY, CAVITE A Narrative Report on On-the-Job - Training Submitted to the Faculty of Management and Hospitality Department Cavite State University – Naic Campus Bucana, Naic, Cavite In Partial Fulfillment Of the Requirement for the Degree, Bachelor of Science in Hotel and Restaurant Management JUDY ANNE P. MARANAN April 2014 Republic of the Philippines CAVITE STATE UNIVERSITY-NAIC Tel. No. (046) 856-0401/856-0943/697-9530 Fax. No. (046) 856-0942 Website: http://www.cvsu-naic.edu.ph E-mail:cvsu_naic@yahoo.com MANAGEMENT AND HOSPITALITY DEPARTMENT Bachelor of Science in Hotel and Restaurant Management Author : JUDY ANNE P. MARANAN Title : NARRATIVE REPORT TO ON THE JOB TRAINNING Linkage Institution: TAALEÑA RESTAURANT AND BAR TAGAYTAY CITY APPROVED: MARILYN L. TESORERO _________ Technical Critic/OJT Coordinator/Department Chair Date CvSU-Naic Towards Another Milestone After 50 BIOGRAPHICAL DATA Judy Anne P. Maranan was born on July 26, 1996. He is residing at Caingin, Maragondon, Cavite. She is the eldest among the two children of Teody Maranan and Eder Maranan. She took her primary education at Maragondon Elementary School and finished her secondary education in Maragondon National High School in Maragondon, Cavite. She took up Bachelor of Science in Hotel and Restaurant Management at Cavite State University-Naic Campus.......

Words: 620 - Pages: 3

Premium Essay

Asdasdas

...weStJet mini case a great guest experience As the filled-to-capacity Boeing 737 taxis to the ramp at Maui’s Kahului Airport, 200 weary travellers are brought back to life by the a capella stylings of the lead flight attendant’s playful rendition of “Over the Rainbow.” Customers, or “guests” as WestJet prefers to call them, quickly realize that they are now part of another unique WestJet moment. They chuckle as the WestJetter cleverly integrates local time, temperature, and gate information into the lyrics, but he earns genuine LOLs when he works in the verse, “flying to Hawaii is free when you’re a WestJet employee.” Thus, despite being awake since 4:30 a.m., boarding a plane in Calgary in the dead of a prairie winter, and enduring a seven-hour flight with two young children who refused to sleep, these “guests” are ready to embrace the magic of Maui. The travellers may never know the reason for the improv performance, but maybe it was just another example of what the advertisements have been telling us for the better part of a decade: “Owners care,” a slogan communicating how the airline’s employee stock option package motivates participating WestJetters to go just a little bit further to please. WestJet’s philosophy of creating customer value is not based in its industry-leading turnaround times, modern fleet of planes, or even its competitively priced fares. Customer value stems from the core of a corporate culture, something only achievable when your people are engaged...

Words: 6853 - Pages: 28

Free Essay

Asdasdas

...The  Purdue  OWL:  Citation  Chart     Category   General  Approach   MLA   The  Modern  Language  Association   (MLA)  provides  a  method  for  source   documentation  that  is  used  in  most   humanities  courses.  The  humanities   place  emphasis  on  authorship,  so  most   MLA  citation  involves  recording  the   author’s  name  in  the  physical  text.  The   author’s  name  is  also  the  first  to  appear   in  the  “Works  Cited”  page  at  the  end  of   an  essay.  The  most  recent  MLA   formatting  can  be  found  in  the  seventh   edition  of  the  MLA  manual.   APA   The  American  Psychological  Association   (APA)  provides  a  method  for  source   documentation  that  is  used  in  most   social  sciences  courses.  The  social   sciences  place  emphasis  on  the  date  a   work  was  created,  so  most  APA  citation   involves  recording  the  date  of  a   particular  work  in  the  physical  text.  The   date  is  usually  placed  immediately  after   the  author’s  name  in  the  “References”   page  at  the ......

Words: 4982 - Pages: 20

Premium Essay

Asdasdas

...FILMORE FURNITURE LTD Filmore Furniture Ltd. manufactures colonial maple furniture. The company was incorporated in 1970 by Fred Filmore, who had been the sole proprietor prior to that. In 1983, Fred Filmore retired and sold his business to his only son Phil, age 38, for a small sum. That year, annual sales totalled $1,300,000. Phil Filmore was an aggressive manager and strategist. He modernized the plant, introduced new product designs and accessories such as mirrors and lamps, and implemented new marketing strategies and merchandising ideas. These innovations were quite successful, and helped the company to establish a good reputation in the furniture industry. From 1983 to 1993, sales income increased to $5,100,000, and the company had 58 full-time employees on the payroll. While sales grew quite strongly, the highly competitive nature of the furniture business held profits to relatively low levels. In 1998, the company's after-tax profit amounted to $204,000, or 4.0 percent of sales income, which was very close to the industry average. Phil Filmore was clearly in charge of the key activities of the business, including all of the strategic decisions mentioned earlier. The company employed five sales representatives who called upon the smaller accounts, but Phil personally handled the responsibility of calling on the major accounts. Of particular importance were the company's relationships with major chain stores that Phil had developed in the years after he......

Words: 1326 - Pages: 6

Premium Essay

Asdasdas

...Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you think the current takeover offers are justifiable? What might Ben & Jerry’s be worth to the bidders? Do you ......

Words: 1084 - Pages: 5

Premium Essay

Asdasdas

...Age: Gender: Year and Course: The following survey was published by a research study at the Iowa State University conducted by Douglas Gentile, PhD [1]. The following questions are based on diagnostic criteria for addictive gambling behavior: Questions | Yes | No | 1. 1. Over time, have you been spending much more time playing video games, learning about video game playing, or planning the next opportunity to play? | | | 2. 2. Do you need to spend more time and money on video games in order to feel the same amount of excitement as other activities in your life? | | | 3. 3. Have you tried to play video games for shorter durations of times but have been unsuccessful? | | | 4. 4. Do you become restless or irritable when you attempt to cut down or stop playing video games? | | | 5. 5. Have you played video games as a way to escape problems or negative feelings? | | | 6. 6. Have you lied to family or friends about how much you play video games? | | | 7. 7. Have you ever stolen a video game from a store or a friend, or stolen money to buy a video game? 8. | | | 9. 8. Do you sometimes skip household chores in order to play more video games? | | | 10. 9. Do you sometimes skip homework or work in order to play more video games? | | | 11. 10. Have you ever done poorly on a school assignment, test, or work assignment because you have spent so much time playing video games? | | | 12. 11. Have......

Words: 527 - Pages: 3

Free Essay

Asdasdas

...Kasaysayan ng Indang Indang (orihinal na tinatawag na Indan) ito ay itinatag bilang iang bayan noong 1655. Nang minsan ito ya pinaghiwalay mula sa katapat na bayan ng Silang, Kabite. Ang pangalang “Indan”. Ay hango mula sa salitang “ Indang” o “inrang”. Isang puno na lumago doon. Bilang bahagi ng Silang ng mahigit pitumpung taon, ang munisipalidad ng Indang ay naayos sa isang prominentang lokal, Juan Dimabiling , bilang unang Gobernadorcillo. Ang distansya sa pagitan ng mga baryo ng Indang at mga poblacion ng Silang ay nagging sanhi ng mga residente upang ito ay humantong sa pagpipitesyon ng mas mataas na awtoridad para sa pagpalit ng baryo sa isang hiwalay na munisipalidad. Ang petisyon ay ipinagkaloob at ang Indang ay nagging isang bayan ng Kabite. Sa panahon ng rebolusyon ng Pilipinas, “Indan” ay kilala sa pamamagitan ng pangalan na Katipunan “ walang tinag”. Sa panahong iyon ang titik “g” ay idinagdag sa pangaln nito kaya ito ay tinatawag na ngayong Indang. Ito ay kabilang sa pangkat ng Magdiwang na kumakalaban sa pangkat Magdalo sa pangunguna ni Emilio Aguinaldo. Sa barangay Limbon ay naaresto si Andres Bonifacio matapos matalo sa Tejeros Convention at humadlang ito na muling gawin ang kanyang kontra rebolusyonaryo n aplano upang magtayo ng isang hiwalay na pamahalaan at hukbo ayonhulimng saksi nagdala sa pamahalaan Aguinaldo. Isa sa mga testigo ay si Don Severino De Las Alas, isang residente ng bayan, na inakusahan Andres Bonifacio na sinubukan niyang sunugin ang......

Words: 1673 - Pages: 7

Premium Essay

Asdasdas

...SYPHILIS DEFINITION Syphilis is a highly contagious disease spread primarily by sexual activity, including oral and anal sex. Occasionally, the disease can be passed to another person through prolonged kissing or close bodily contact. Although this disease is spread from sores, the vast majority of those sores go unrecognized. The infected person is often unaware of the disease and unknowingly passes it on to his or her sexual partner. It is caused by a spirochete and is acquired through sexual contact. It may also be congenital in nature. ETIOLOGIC AGENT The infection is caused by a spirochete, Treponema pallidum. * T. pallidum has no other host but man. * From a fresh smear taken from a lesion, T. pallidum appears as a shiny, twirling thread twisting its way in a wave-like corkscrew motion through the debris in the smear. * it is believed that the spirochete can pass through the mucosa even through a crack on its surface may not be visible at the site of entry. 4. The organism is also able to pass through the plancenta and infect the developing fetus within the body of a syphilitic mother. 5. The spirochete does not withstand drying, but withstand considerable temperature variation. 6. Based on studies, the organism has been found alive in a drinking glass a half-hour after the glass has been rinsed with cold water. SOURCES OF INFECTION * Discharges from ovious or concealed lesions of the skin or mucous membranes. * The semen,......

Words: 1110 - Pages: 5

Premium Essay

Asdasda

...Ishan Bharadwaj Article 1 Rupee slumps to an all time low of 56.67 against US Dollar Indian rupee suffered its worst devaluation this week. The Indian rupee has depreciated by in excess of 20 per cent to close to 55-a-dollar mark currently from its near 44-level against the US currency at the end of May 2012 due to sustained dollar demand from banks and importers in view of the firm dollar sentiment fueled by Euro zone crisis. The weakening of Indian rupee against other foreign currencies, especially dollar, is not good news for the Indian government and also importers. A depreciating rupee may compound the macroeconomic problems as prices of imported goods will surge and worsen the current account deficit. India won't be able to take advantage even if commodity prices ease due to global slowdown. The value of various currencies moves relative to the sense of balance of trade between countries and the intensity of sovereign risk. India may be bare to a number of influences such as accessibility of raw materials, fuel and food and the level of international borrowing as well as withdrawing markets for their exports. The ongoing rupee weakness is basically due to the European crisis coupled with crisis in domestic economy. Due to the up trending crisis in Europe, large banks, investors and financial institutions started selling euro and bought dollar, thus dollar appreciated against all major currencies including rupee. Domestic economy adds fuel to this crisis due...

Words: 259 - Pages: 2