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Apple Introduction

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Submitted By chyasser
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Apple Inc.
Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. In 2001, Apple broke the barrier of the music devices with the iPod, eventually becoming the dominant market leader in music players. In following, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple competes with many different companies throughout the different industries it takes part in. (21 competitors: Asiarim Corporation, Concurrent Computer Corporation, Dell Inc., Digi International Inc., Hewlett-Packard Company, Lenovo Group Limited, Insight Enterprises, Inc., RadiSys Corporation, SteelCloud, Inc., Silicon Graphics International, Super Micro Computer, Inc. etc). Apple recently reached third place in personal computer sales in the U.S., selling more Macs. Also, Apple is the leader in the tablet market with its iPad. In one quarter sold 9.52 million iPads.
Apple has established a unique reputation in the consumer electronics industry since it is flexible from its philosophy of comprehensive aesthetic design. Its main characteristic is that it has a very strong customer base, which is extremely important in understanding Apple, has diversified its market and range of products to increase its profits and market share. Among its highest traded products is the iPod which enjoys global recognition. The company is currently operating over 350 stores in various countries around the world alongside an online store that offers both software and hardware. Apple Inc was ranked as the largest company in the globe with regard to market capitalization. It is equally a company with the largest market in the world with regard to both revenue and profit generation. By September last year, this company had nearly 50,000 employees on full term basis. Apparently the company has a very established reputation in the electronics industry. The shares of this company are traded on the NASDAQ stock exchange market. Apple Inc. is such a large organization that it uses all types of plans. The long-range plans are usually set by the top management at apple to provide a direction for the organization as a whole. Examples of some of their long range plans include expanding its market opportunities related to mobile communication devices, expanding its distribution network to reach more of their target customers, commitment to be the best electronics and software company, and plans to become greener.
The company also uses short-range plans which are usually set by lower management to help achieve their long-range objectives. Some short-range plans include implementing the iPhone to help them expand into the mobile communications market and opening stores in other countries to reach other target markets. Other plans include constantly spending money on research and development to create new innovative products to help reach their long-term objective of becoming the best electronics and software company, and removing toxic chemicals from their products in the goal of becoming as environmental friendly as they can. Apple uses the typical operational plans that businesses use which include production plans- the necessary methods and technology needed by employees to do their work; financial plans- the money required to operate the company; facilities plans- dealing with retail stores, offices, manufacturing plants, etc.; marketing plans- how to sell and distribute products and services; and human resource plans- recruiting, selecting and placing people into jobs in the organization.

Conclusion Apple Inc is a leading multination corporation in the technology industry. Though the company faces stiff competition from IBM, HP, and Dell, its business strategies have always put it on top. The company is currently enjoying an added competitive advantage in the technology industry following the successful plunge in to both the music and phone industry. The philosophy of the company: Empathy for Customers/Users, Aggressiveness/Achievement, Positive Social Contribution, Innovation/Vision, Individual Performance, Team Spirit, Quality/Excellence, Individual Reward

Principal Subsidiaries: Apple Computer, Inc. Limited (Ireland); Apple Computer Limited (Ireland); Apple Computer U.K. Limited (U.K.); Apple Computer International (Ireland); FileMaker Inc.; Apple Japan, LLC; Apple Computer B.V. (Netherlands); A C Real Properties, Inc.
Principal Competitors: Compaq Computer Corporation; Dell Computer Corporation; International Business Machines Corporation; Microsoft Corporation; Sun Microsystems, Inc…...

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