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Analytical Writing Points

In: Business and Management

Submitted By shitiz
Words 730
Pages 3
The case provides the opportunity to discuss the following: the strategic management tension model ("can, want, need" analysis); the evaluation of industry key success factors; the evaluation of strategic alternatives; and firm valuation.

ENGRocco Rapini, owner of Decorative Interiors Inc (DI), aged 47 years has suffered an unexpected heart attack on 8th July, 2006 and is advised by doctors to reduce stress significantly in daily routine. This has forced him to take an appropriate decision about his business. He is in a dilemma and not able to decide which course of action will be beneficial both for his business as well as his health. Keeping this in mind, he has hired the services of a management consultant to help him take a decision on how to proceed.Keeping ourselves in his shoes, we have analyzed various alternatives based on the following data:-a)Balance Sheet as on 31st December 2005.b)Statement of earning for year ending 2005.c)Population and housing statistics of Canadian suburb. d)Business history and experience of Rocco Rapini.The criteria of our analysis is that he must change his life style as advised by doctor and at the same time earn sufficient money for the future financial stability of his family.Selling the present big size show room and moving to suburb area:He will have to incur a rental expenditure of $1,200 per month ($14,400 per annum), which is quite comparable to the rentals at GTA ($16,200 per annum as of 2004). In addition, his travel expenses will increase by 5%. Moreover, as per the statistics, there is a meager population growth in the Meaford and Thornbury suburb area as compared to the township of the Greater Toranto Toronto Area (GTA) where it is to the tune of 37%. Since he has recently suffered from heart attack, he will require constant medical supervision which is least likely to be available in the suburbs. His daughter has come to continue her higher studies from Toranto and wishes to stay with her parents. Though by moving to suburb area, there will be saving on the cost of living, yet he will have to arrange for his daughter’s stay in GTA.

LOT Words like: Advice, advise should not be used
Exec Summary: Spend more time – gets the reader interested in your analysis – concisely –
Should not be a summary of the case instead of summary of the report
Missed out on the build-up of problem statement – looks complete
About Heinz, her business, differentiating factor
Sitan: give most time, most important, inference and analysis and not just case fact, foundation to build on case understanding - relevant content only -
Reproduction of case facts
Not too many numbers in the text – must put relevant information/data/numbers
Market side analysis missing – why devotes only 12.5 mins being devoted?
Sole source of income – why she spends 12.5 mins? Can’t the labour do it? She’s doing more important stuff <- why can’t this be done by labour?
No evaluation of options in sitan – because criteria has not been defined – should only pave way for criteria and evaluation – should only introduce the options available – you can explore – BASIC GOAL IS TO SET FOUNDATION TO CRITERIA – do not explicitly mention only some options OBJECTIVITY
Problem Statement: Not clear or concise
Increase production capacity – already excludes China option – should say – meet expect forecast demand of
Problem statement SHOULD BE MET – criteria – THERE WILL BE TRADE-OFFs
Criteria: Not good at all
No mention of criteria in the SITAN – doesn’t evolve from SITAN
Justification of criteria should come from the sitan
Problem can’t be the criteria – whichever option doesn’t meet problem isn’t an option
Unrelated to problem statement – long term benefits, long term returns
Control on production – too broad – if not clear it could be very difficult to evaluate – tehnology control – speed of response to market
IF YOU MEAN FLEXIBILITY IN DESIGN – SAY FLEXIBILITY IN DESIGN – DO NOT WRITE CONTROL OF PRODUCTION – quality in case 1, flexibility in case 2 – MOST CRITERIA WERE NOT SHARP
Profitability – no loss, or max profit or maintaining current level of profit?
EXCLUSIVITY: OBJECTIVITY:
QUALITY? Best Quality? Quality Materials? – maintain current level of quality
Evaluation: evaluation of options based on criteria that are not mentioned in the criteria
Exhibits should be tabular; ‘Justify’ not done; Always give numbers to references and references to numbers…...

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