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Analysis Toyota Corp

In: Business and Management

Submitted By xuantuong
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TEN POINTS ANALYSIS OF
TOYOTA MOTOR CORPORATION

Ten Points Analysis Of TOYOTA Motor Corporation

Present by * Tuong Thoai Xuan Doan – 121101201 * Quyen Thi Kim Tran – 121101106 * Kiet Nguyen Tuan Ho – 121101151 * Lam Minh Ho – 121101105 * Khang Thai Tran - 121101
HUTECH University
Lincoln Program

Submitted to lecturer Luan Thanh Nguyen for Marketing Management 2 Report

October 4, 2013

Abstract
The international market has becoming more and more challenging for Multinational Corporations to improve themselves and adapt to the new requirements for changes of the market competition and the customers’ satisfaction. The main aim of this research paper is to enlighten the position of Toyota in the international market, for the background reasons for its successes so far. Its leading position in the automobile industry undeniable, and its business strategies in this industry should be attributed as the cores of its successes. Moreover, we will also make lights onto the competitive advantages that have helped Toyota to prevail over the other rivals, together with the necessary internal and external anslyais of the market environment which may reinforce Toyota in its operation and pose challenges for changes and improvements that should be implemented for keeping and maintaining its market leading position. Each element of the SWOT Analysis, PEST analysis and the Boston Consulting Group Matrix can help to reveal the above aspect of its business thoroughly in this paper.

Table of Contents 1. Toyota’s Mission & Vision: 5 2. Core Competencies: 5 a. Cutting-Edge Technologies: 5…...

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