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Analysis of Patrika Group

In: Business and Management

Submitted By nandakumarnages
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Analysis of Patrika group’s performance in Madhya Pradesh for the last 6 years:

Patrika’s presence in MP is both timely and relevant. The six years of experience in Bhopal, delivering masses & classes, pursuing their duties relentlessly with humbleness and spirit of service, has again shown that the essential editorial principals with welfare approach & rights-based perspective. Patrika did incomparable contributions to address societal issues over the period and the steady progress was made by the Group in its business in spite of various hurdles caused in the business process.

Recent IRS (Indian Readership Survey) data for year 2013 show that Patrika has strode ahead of many other dailies in the states of Madhya Pradesh and Chhattisgarh. Compared to last quarter of 2012 , in year 2013 Patrika readership has more than doubled. The rise is almost 124% which is highest among all Hindi newspapers in the country. Now Patrika ranks fourth in India’s top ten Hindi dailies.

This success is important in face of falling readership of most newspapers in the country. Media analysts are surprised at this stupendous rise in popularity of Patrika and say reason for this is people wanting to read about serious and important issues which are reported with no biases. People of these two states have given birth to a new state which is a symbol of new ideologies and trust of common man. Their trust in courageous journalistic writings of Patrika which doesn’t bow down , but speaks against injustice, corruption , atrocities and persecution.

Today Rajasthan Patrika is not just among the world's top 30 newspapers ( ranked 29th by World Association of Newspapers), it is a complete media conglomerate having spread its wings to web portal ( with 5 million Page views per month), yellow pages (Find It yellow pages, the No. 1 in Rajasthan), outdoor advertising (Planet Outdoor, with 1000 units sites across Rajasthan and Madhya Pradesh), Mobile value added service (56969 with approx 3 crore mobile subscribers), FM Radio (95 FM Tadka in Rajasthan and Chattisgarh), events (No. 1 event company in Rajasthan), publications, Cable Network, and besides many other fast growing ventures. These five decades of successful leadership validates the fact that it is possible to create and sustain an enterprise which is driven by causes larger than profitability alone.

Patrika began its operations in Madhya Pradesh in 2008. Conquering stiffer challenges, Patrika has established strong presence in MP with nine editions running successfully in various cities & 2 upcoming editions. As per ABC (July-Dec 2013), Patrika stands as No. 1 in Bhopal & Indore. Patrika entered CG in 2010 & has been emerging as fastest growing newspaper with 3 editions at present & Jagdalpur edition to be launched soon.

The success of Patrika in Madhya Pradesh can be seen from the impact it had on the people by the various events it conducted in the State. Be it the huge gathering of the 1 lakh 30 thousand people in the social initiative of Amritam Jalam, or 9 lakh footfalls reported in Mega Trade Fair organized by the Patrika Group. Patrika is there to stay in Madhya Pradesh because of the credibility and authenticity of its news along with connect it has with its readers.

As per ABC (July-Dec 2013), Patrika Group Publications stand as No 1 in all states of its presence viz. Rajasthan, Madhya Pradesh, Gujarat, Karnataka and Tamil Nadu. It has been retaining its leadership PAN India, across 8 states & 32 editions covering a major portion of the India’s heartland.…...

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