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Agri Business

In: Business and Management

Submitted By akshaykanwar
Words 751
Pages 4
Course Title
Rural Marketing.

Assignment Topic

BRANDING OF AGRI COMMODITIES (Branding Of Milk , Amul )

Submitted to : - Dr.S.John Mano Raj IIPMB. Submitted by – Akshay M.R Roll No- 03
Branding Of Milk. ( Amul )

Brand: A brand is an entity that engenders an emotional connection with a consumer.
It can be a name, term or symbol

Commodity: Primary agricultural product typically traded in bulk with minimal processing.

Evolution of the brand Amul from Commodity .

The Birth of Amul : * It all began when milk became a symbol of protest * Founded in 1946 to stop the exploitation by middlemen * Inspired by the freedom movement

In the year 1946 the first milk union was established. This union was started with 250 litres of milk per day.
In the year 1946 the union was known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION.
This union selected the brand name AMUL in 1955.
The brand name Amul means “AMULYA”. This word derived from the Sanskrit word “AMULYA” which means “priceless”.
A quality control expert in Anand had suggested the brand name “AMUL”.
Amul products have been in use in millions of…...

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