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A Feasibility Study on the Commercialization of the Coconut Cream Pie

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Submitted By manilynmejorada
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Brief Background of the Study
The Philippines remains as the world leading supplier of traditional coconut products. The Industry is also finding new products and uses for the “Tree of Life”: Coco Peat, geotextiles, activated carbon and virgin coconut oil. The coconut industry is a dominant sector of Philippine agriculture composes of 12 Million Hectare of farm lands, 3.25 Million is devoted to coconut and 68 out of 79 provinces are coconut areas. One of the provinces that have an abundant supply of coconut is Tagaytay. Coconut industry gives an opportunity for the locals to create and develop a lot of products that is made from coconut. The coconut is known for its great versatility as seen the many domestic, commercial, and industrial uses of its different parts. Coconuts are part of the daily diet of many people, which lead to the reinvention of an ordinary Cream Pie into Coconut Cream Pie.
The original ingredients of Coconut Cream Pie are package refrigerated pie crusts sugar, cornstarch, egg yolks, butter, sweetened flaked coconut, vanilla extract, and whipping cream. Marisol Amparo Habelito, an entrepreneur, comes up with the idea on how to make the procedures of the Coconut Cream pie become easier and affordable. Instead of using expensive ingredients, Marisol used crushed biscuits, filling of sweetened strips of coconut meat and heavy cream on top as alternative ingredients.
The Coconut Cream Pie by Marisol Amparo Habelito was initially sold at Marisol’s residence in front of the church last 2011. In the year 2013, the owner of the Puzzle Mansion was captivated by the soft crust and the right blend of sweetness of the Coconut Cream Pie and helped Marisol with financing the Coconut Cream Pie business to transfer it to the Puzzle Queen Bakeshop (Museum’s bakeshop) which also offers cookies, pastries and other delicacies. The Puzzle Mansion is located in Purok 4, Cuadra St., Brgy, Asisan, Tagaytay City.
The proposed study will be the establishment of The Puzzle Queen Coconut Cream Pie because the said establishment will only offer its carrier product which is the Coconut Cream Pie. The Puzzle Queen Coconut Cream Pie is located at EGI-Rufina Plaza Central Exchange Sen. Gil Puyat Avenue Cor. Taft Avenue, Pasay City. The standard procedure in making the pie will serve to the customers in the area of Pasay City. Since Pasay is bordered to the north by the City of Manila, Makati to the northeast, Taguig to the east, and Parañaque to the south, it is the right place to establish a store of delicacies.
This feasibility study therefore is conducted to determine if The Puzzle Queen Coconut Cream Pie in the City of Pasay is a viable project. The researchers come up with this project to commercialize The Puzzle Queen Coconut Cream Pie.

Objectives of the Study
The overall general objective of the study is to formulate a planning and development framework setting out guidelines and standards for more effective and comprehensive planning for the proposed business. The researcher will conduct a training and seminar for the chosen community in the area of Pasay to learn about the process for making a coconut cream pie and help the community to use it for future business. The specific objectives are: 1. To be able to promote the most appropriate method for the management in operating the proposed business 2. To be able to determine the demand and supply of the proposed business in the market 3. To be able to monitor the sales, production, and inventory with the help of database system 4. To be able to determine possible ways of maximizing the business profit while minimizing its cost 5. To be able to prove that the proposed business will provide benefits to people as well as to the government
Scope and Limitation
This study aims to establish a store of The Puzzle Queen Coconut Cream Pie and commercialize its carrier product – Coconut Cream Pie. This study will be base in management, marketing, technical, socio-economic, and financial aspect of the proposed business.
The EGI-Rufina Plaza Central Exchange Sen. Gil Puyat Avenue Cor. Taft Avenue, Pasay City will be the proposed location to establish The Puzzle Queen Coconut Cream Pie.
Tourists, students and employees around the vicinity of Pasay will be covered as part of the respondents.
The scope of the study shall cover another type of respondent who will be the future target market. They are the people who pass by near the proposed location.
The study will not cover the other delicacies and it will only focus on the production of The Coconut Cream Pie. This study is limited only during the academic year 2015-2016.
Determining the future commercialization and establishment of the proposed business was the focus of this research. The information needed will be gathered using the checklist style research-made questionnaire. All information and conclusions drawn from this study were obtained only for this particular group of respondents.
Definition of Terms
For a better comprehension on this feasibility study, the following definition of terms are provided: 1. Database-system. A high-level definition of the structure and relationship between stored data 2. Delicacies. Something delightful or pleasing, especially a choice food considered with regard to its rarity, coastlines, or the like 3. Framework. A basic structure underlying a system, concept or text; serves as a guide to specific objectives 4. Locals. An inhabitant of a particular area or neighborhood 5. Puzzle Mansion. Is home to the museum where you can find the record-breaking puzzle collection of Gina Gil Lacuna. 6. Standard Procedure. A prescribed procedure to be followed routinely 7. Viable. Capable of working successfully; feasible

This chapter describes and discusses how the researcher will gather the necessary data and information that will be used in the entire study.
The Coconut Cream Pie is proposed by the following objectives: 1. Present the form of business ownership that the researchers have decided. Whether it is in the form of Sole Proprietorship, Partnership or Corporation. 2. The manpower requirements of the proposed study. 3. The agreed compensation and benefits of the proposed business. 4. The business strategy to be used in producing The Coconut Cream Pie. 5. The type of organizational structure to be used, and; 6. The policies and regulations of the proposed business.
At the end of this chapter, the researchers of the proposed business should have gathered all the information above to determine if the proposed business is feasible or not.

Form of Business Ownership
The form of business ownership will be a partnership. Partners pool money, skills and other resources, share with each other the profits or losses of the business undertaking in which all have invested. It is a good choice of legal structure for a new business because of its reasonably low turn-over. The way it is set up and run,as well as the way it is governed and taxed make it the most suitable form of business.
1. More capital can be brought into the business. 2. Partners bring new skills and ideas to a business 3. Decision making can be much easier with more brains to think about a problem. 4. Partners share responsibilities and duties of the business. 5. Division of labour is possible as partners may have different skills.
1. There is unlimited liability. All the partners are responsible for the debts of the firm and if the business goes bankrupt, all the partners will have to clear the debts even if they have to sell of their personal belongings. 2. Disagreement among the partners can lead to problems for the business. 3. There is a limit to the capital invested. Because of the fact that maximum 20 members are allowed, the business may find it difficult to expand after a certain limit. 4. There is no continuity of existence. Partnership is dissolved if one of the partners die or resigns or becomes bankrupt.

Manpower Requirements
The Puzzle Queen Coconut Cream Pie will be in need of one (1) general manager. One of the owner will be the general manager. Under the genaral manager, there would be one (1) production manager, one (1) financial managerand one (1) marketing manager.
The needed manpower will be from the people near the proposed area.
A clear and precise identification of duties and responsibilities of manpower requirement and qualificattions of the people involved in the formation of the proposed business will be discussed.
The General Manager is in charge of recruiting, selecting, orienting employees, filing of legal requirements and employee’s governement benefits. The owner must be financially ready for putting up a business, knowledgeable in managing the business and employees.The Financial Manager is in charge of the financial statement of the proposed business and all the legal matters like paying taxes, giving monthly wages or salary to the employees. The Production Manager will be the one to assign worker’s tasks, hire and train new employees, monitor the employee’s performance, audit the daily inventory of the proposed business. The Marketing Manager will be in charge of the entire marketing activities of the proposed business and therefore handles formulating, directing and coordinating marketing activities like promoting the product to the customers.
In addition, the Quality Control Personnel oversees daily production and ensures product quality, prevents mistakes or defects in manufactured products and avoiding problems when delivering solutions or service to the customers.The Workers will be the one to produce or make a coconut cream pie, clean the production area and monitor the stocks and ingredients in making the coconut cream pie. The Workers must be knowledgeable in the standard making of the coconut cream pie. The Cashier will be the one to accomodate the customer and distribute the end product. The Cashier is also responsible for cleaning the store, must be good in sales talking and handling money.
Compensation and Benefits The management will give compensation and benefits to all employees to stimulate them to work at their best. The management will take care of the interest of its asset the manpower resources.
Salaries and Wages. All employees or workers shall receive their respective salaries and wages every15th and last day of the month.
13th Month Pay. Every year, all employees are entitled to a 13th month pay which is equivalent to 1 month basic pay.
Overtime Pay. Additional financial compensation for any hours worked by nonexempt staff over the amount of forty hours per week; Regular work day: plus 20% of the hourly pay rate.
PhilHealth. The PhilHealth program provides benefits to the employees for hospital room and board allowance, allowance for medicine, laboratory examination, X-Ray, surgeon’s fee, operating room fee and medical and dental practicioner’s fee.
Social Security System. The firm’s personnel are required to have a social security system to avail the basic benefits such as loans, disability, sickness, maternity and others. Pag-IBIG Fund. The Home Development Program Fund is mandatory to all company which is within the scope of the government and it provides benefits to the employee such as savings, loans, and access to low cost housing program.
Legal Requirements
Before the normal operation of the proposed business the owner must secure all necessary permits to facilitate the processing of putting up a business.
The proponents will secure the following permits before starting the business: 1. Mayor’s Permit 2. Sanitary Permit
Before the business can operate the owner need to secure permits and licenses to various government organizations: 1. Community Tax Certificate 2. Barangay Business Permit 3. Department of Trade and Industry 4. Bureau of Internal Revenue Certificate of Registration 5. Municipal Business Permit
The entire legal requirement amounting to Php 18, 000, should be filed and paid to the Municipality of Pasay where the proposed business is located.

Business Strategy
Strategic assessment methodology can include evaluating the business environment, gaming various competitive scenarios, determining what market forces are at work and rating competitors among others. Successful businesses routinely examine all areas of their operations and fundamental techniques to determine the strategy that can be used in putting up a business.
The possible competitors of The Puzzle Queen Coconut Cream Pieare food stalls around the proposed location like Julies Bakeshop, Remillys Yema Cake and Dunkin Donuts. The competitors of the proposed business have the same target market.
The Competitive advantages of the The Puzzle Queen Coconut Cream Pie are: 1. It offers a unique kind of pie that makes the customer wants to taste it. 2. It is very affordable and the customer can buy the product per piece or by box 3. It doesn’t use any preservatives to maintain the quality and original taste of the Coconut Cream Pie 4. It ensures that all the ingredients are fresh and readily available 5. The customer can advance orders through email accounts and readily pick-up the Coconut Cream Pie 6. The proposed location is surrounded by different establishment like schools, bus terminals and offices.

Organizational Structure
The chosen structure by the researchers is Line and Staff type of organization. It is composed of General Manager, Production Manager, Financial Manager, Marketing Manager, Quality Control Personnel, Cashier and Workers that have different respective functions and responsibilities.
The duty and responsibility of the General Manager is to oversees administrative tasks of the proposed business. The Financial Manager will be responsible for the collection and preparation of accounts, monitoring financial statement, in charge of paying all legal matters like paying taxes and giving monthly wages or salary to employees. The Production Manager will be the one to assign worker’s tasks, hire and train new employees, monitor the employee’s performance and audit the daily inventory of the proposed business. Under the production manager, there will be one (1) Quality Control Personnel and four (4) workers. The former will be responsible in inspecting and testing the product while the latter will be the one to produce the product.The Marketing Manager will be in charge in promoting the product and accomodate customers in the production area. The Cashier will be assigned on the proposed location of the store and responsible to take customers’ orders.
The chart below shows the proposed organizational structure of the business:

Figure 2.1. Organizational Structure

Organizational Policies
The organizational policies for the proposed business will serve as a guideline and order to build and establish a responsible and harmonious relationship between employees and employer 1. Pay Periods and Paydays. Employees are paid on a bi-weekly basis. Payday is every other Friday. Pay period ends on Sunday, and payslip will be ready on Thursday by 5:00 pm.. Getting paid on Thursday is a convenience policy set by the store and is not required. If problems occur the salary will be distributed on actual payday which is Friday. If the regular payday falls on a weekend or Company holiday, employees will be paid on the next business day after the holiday and/or weekend. 2. Meal and Rest Breaks. Employees are entitled to have a 1 hour lunch break every day from 12nn-1pm. Meal breaks must be taken in the back out of customer view at all times, and only when approved by a manager or shift leader. Do not ever eat anything in front of customers. 3. Attendance and Time Off. Punctuality and regular attendance are essential to the successful operation of The Puzzle Queen Coconut Cream Pie. Employees should record their time in/ time out to employee’s time card with the signature of the supervisor. If an employee is unable to report to work (or to report to work on time) for any reason, the employee must notify his or her supervisor 2 hours before his or her starting time. If an employee desires to leave work for any reason during the workday, the employee must obtain the approval of his or her supervisor prior to leaving. In the event that the employee fails to call his or her supervisor or report for work for two (2) consecutive workdays, the employee will be deemed to have voluntarily resigned from his or her employment with the proposed business and will be removed from the payroll. Excessive absenteeism or tardiness may subject the employee to disciplinary action, up to and including termination. Being absent from a shift is not tolerated unless for the following reasons: 4.1. Funerals and Major family issues 4.2. Fever, Vomiting, Diarrhea, or any other contagious diseases.(All absences due to sickness require a Doctor's excuse. If sickness does not require a visit to a physician then you are well enough to work your shift.) 4.3. Serious injuries. Employees should never be behind the counter out of uniform when they are not scheduled to work. 4. Payroll Deductions. Various payroll deductions are made each payday to comply with the government benefits. Deductions will be made for the following: SSS (Social Security System), PhilHealth (Philippine Health Insurance Corporation), and Pag-ibig Fund. 5. Disciplinary and Standards of Conduct. The management may impose discipline whenever it determines it is necessary or appropriate. Discipline may take various forms, including verbal counseling, written warnings, suspension, demotion, transfer, reassignment or termination. The discipline imposed will depend on the circumstances of each case or any actions that will put the proposed business at risk will have a corresponding sanction 6. CAYGo (Clean as You Go). Employees should clean their workplace before and after work. The store should maintain its cleanliness and orderliness to practice food safety. 7. Dress Code.The Puzzle Queen Coconut Cream Pie does maintain a uniform policy for all of its crew when on the clock and working in the store. A clean and ironed complete uniform should be worn at all times while on the clock. Good and proper hygiene practices is required examples include: Bathing, using deodorant, neat and groomed hair, facial hair neat and cut, make-up neatly done. Employees should wear the given Polo Shirt Uniform by the management. The slacks and rubber shoes should be provided by the employee.


Objectives This Chapter will pinpoint and describe the researcher’s analysis of the past, present, and future situation of the proposed business. If the conditions are feasible, then a check of the marketing practices of the similar business is studied as a guide to design business marketing strategies. This Chapter is proposed by the following objectives: 1. To state the general description of the proposed market 2. To discuss the marketing strategies in the aspect of product, price, place, and promotions. 3. To analyze the SWOT (Strengths, Weaknesses, Opportunities and Threats) of the proposed business. 4. To show the projected sales of the proposed business. 5. To present the data gathered in a market survey research.

Market Description
The PUZZLE QUEEN COCONUT CREAM PIE will market its product to promote the original delicacy from Tagaytay, the Coconut Cream Pie.
Primary Target Market. The primary target market of The Puzzle Queen Coconut Cream Pie is the Tourist who can either be an employee or a student. The tourist is the suitable target market of the proposed business because they are the ones who often buy delicacy and they have the capacity to buy delicacies for pasalubong (61%).
Secondary Target Market. The secondary target market are the employees (41.2%). Next to the Tourist, employees are the best market for this kind of proposed business because the proposed location is nearby the establishments where most of the employees pass by. The majority of the respondents are employees and students. The employees’ and students’ monthly income level and daily allowance ranges from Php 10001-20000 and Php 50-100 (14.4% and 18%) respectively.
Geographical location. The proposed location of The Coconut Cream Pie is located at EGI-Rufino Plaza Central Exchange Sen. Gil Puyat Avenue Cor. Taft Avenue, Pasay City. It is approximately 5.4 kilometers South of Manila.
“Senator Gil Puyat Avenue is a Major Arterial thoroughfare which travels east-west through the cities of Makati and Pasay in western Metro Manila, Philippines. It is one of the busiest avenues in Metro Manila linking the Makati Central Business District with the rest of the Metropolis. Its western end begins at Roxas Boulevard and continues through San Isidro District, Pasay until intersecting with Taft Avenue. Past the intersection with the elevated Gil Puyat LRT Station, the road runs through Tramo Street and Barangay Palanan in Makati. East of Osmeña Highway, Gil Puyat intersects with the busy streets of the Central Business District before finally reaching its terminus at Epifanio Delos Santos Avenue (EDSA).” (, 2015)
The location of the proposed business are cross section of professionals, office employees, students, tourists, and locals.

Competitors. The competitors of the PUZZLE QUEEN COCONUT CREAM PIE are those who offer pasalubong delicacy along the proposed area. The following competitors of the proposed business are the following: Remilly’s Yema Cake, Goldilocks, Red ribbon and so on. The competitors produce different variety of pasalubong such as pastries, pies, rice cakes and etc.. The advantage of the proposed product is that, it is unique and new to the market.

Marketing Strategies
The researchers are intended to penetrate the differentmarketing strategies and promotion.
Product: The Coconut Cream Pie offers a new version of Buko pie. This Coconut Cream pie is made with coconut and cream that will serve as invaluable nutrients added to it. Coconut Cream Pie is considered as a pasalubong delicacy and based on the survey (see appendix part 2), the respondents were asked if they are buying a pasalubong delicacy. 53.2% out of 250 respondents answered “YES” and 38.8% are having second thoughts in buying a delicacy. The main ingredient of the proposed product is buko where bukois one of the healthiest fruit in the Philippines. 150 and 25% of the respondents said they buy buko pie as their pasalubong delicacy and 112 and 19% of the respondents prefers pastillas
The researchers decided to distribute the product per box or per slice where in 1 box there are 8 slices of coconut cream pie.
The proponents choose to package it in an aluminum pan sealed with a cling wrap to make it more presentable to the customer. The Coconut Cream Pie will be put in a take home pie box with a clear window and handle, an eco-friendly packaging and promotes a greener nation and lifestyle. Thus, preventing environmental hazards that can destroy the environment.
Price. Pricing is the process of determining what a company will receive in exchange for its product produced. The pricing of the proposed product is based from the survey questionnaire gathered by the researchers. The factors that include in pricing are the production cost, raw materials and other needs in the production process. The price of the product will depend on how the market price of the major and minor ingredients is. Any change of the price of the Coconut Cream Pie will be taken into consideration to the factor that measures the consumers capability to purchase the product.
The proponents decided to sell the product with the cost of Php 250 per box where in there are 8 slices of Coconut Cream Pie. The prices would be based on per box and per slice they want to buy. However, the ideal cost would be one that will give us an edge over our competitors. Based on the survey (see appendix), price (21%) is one of the standards considered by the respondents in going to the place of purchase next to taste/quality.
Our product have a well-responded and affordable product that is suitable for the allowances or income.
Place. The proposed stock room of Coconut Cream Pie will be located at 2611 San Rafael Street Taft Avenue, Pasay City and considered a strategic location for a business because it is near to the proposed location where the Coconut Cream Pie will be sold. The products will undergo channels of distribution. This will be done through selling of The Coconut Cream Pie to different public markets, selected stalls and malls in towns or city for retailing purposes. This group of The Coconut Cream Pie vendors will sell the product to individuals who are considered as the consumers/end-users for final consumption process. In Direct

Figure 3.1 : Channel of Distribution This figure shows the channel of distribution of the Coconut Cream pie. The channel of distribution will be the manner of direct and indirect buying.
Promotion. The Coconut Cream Pie is a new proposed business so it must provide promotional strategies for the opening of the business. The owners will offer promos to attract customers. The proponents will promote their business through flyers and tarpaulin to enable the cutomers to recognize what kind of product that the proponents offer. The flyers include information about the product as well as the price and this would be given to the people passing by. The tarpaulin which include the features of the product and the product description as well as the contact person will be put on the place where the store is standing. Social media would also be used. The management will post informations about the business which also indicates the time that the store opens and its closing time.

SWOT Analysis The table shown below are the strengths, weaknesses, opportunity and threats of the proposed business: Strengths | Description | BrandingUniqueness of the productReasonable PricingNutritional ContentAbundant supply of raw materials | * The company’s brand name is original and attractive to the customers. It is easy to remember because of the famous Puzzle Mansion located at Tagaytay where it was first introduced. * Not like other delicacy, the proposed product serves chilled to maintain its quality and taste. * The abundant supply of the raw materials specifically buko, will make the product affordable since the higher the supply of buko the lower the cost of the product. * Since the main ingredient of the proposed product is Buko, it helps the body to be healthy and nutritious. * Buko is known for its versatility and abundant in tropical countries like Philippines. | Weaknesses | Description | Fluctuation of the raw materialsLife Span of the productInconsistency of the sales | * Due to unpredictable weather that can damage the Crops which is the source of the main ingredients, the supply will be affected and, the cost of the raw materials may fluctuate. * Not like other delicacy, the proposed product only last for five (5) days to maintain its quality. * Because the proposed product is a delicacy, it is not mainly needed for the everyday consumption. | Opportunity | Description | New product IntroductionGood Distributional Channel | * The proposed business will attract and make the customer to buy and try the new kind of Buko Pie which is the Coconut Cream Pie. * The proposed business will be located at Sen. Gil Puyat where it is a very strategic location because of its popularity to the target market as well as the people just passing by and it is the boundary of Manila, Pasay, and Makati. | Threats | Description | Growing Numbers of CompetitorsLarge Number of Indirect CompetitorsChanging customer taste | * As there is a growth visible in the pasalubong delicacy industry many national and local companies are entering in the market to serve the customers. * Many Retailers of pasalubong delicacy and it is a big threat, * People nowadays tend to be fastidious when it comes to the quality/tastefulness of the food they eat. | Table 3.1. Strengths, Weaknesses, Opportunity And Threats

Projected Sales The table below shows the computated projected sales of the proposed business for five (5) years. To get the total daily sales of the proposed product, multiply the amount sold per day and the number of pieces sold per day. After getting the daily sales of the product, multiply it by 30 and 365 to get the monthly sales and annual sales with the 10% growth rate per year. Year | Price Sold per Day | Pieces Sold per Day | Growth Rate | Daily Sales | Monthly Sales | Annual Sales | | | | | | | | 2017 | PHP 250.00 | 50 | - | PHP 12,500.00 | PHP 375,000.00 | PHP 4,562,500.00 | 2018 | PHP 250.00 | 100 | 10% | PHP 13,750.00 | PHP 412,500.00 | PHP 5,018,750.00 | 2019 | PHP 250.00 | 125 | 10% | PHP 15,125.00 | PHP 453,750.00 | PHP 5,520,625.00 | 2020 | PHP 250.00 | 140 | 10% | PHP 16,637.50 | PHP 499,125.00 | PHP 6,072,687.50 | 2021 | PHP 250.00 | 150 | 10% | PHP 18,301.25 | PHP 549,037.50 | PHP 6,679,956.25 |
Table 3.2. Total Projected Sales


This study presents the details of the proposed business. The following are the objectives of this chapter: 1. To determine the products/services of the proposed business 2. To determine the production process 3. To determine the materials handling design of the product 4. To illustrate the project site of the proposed business 5. To determine the production schedule and the delivery schedule 6. To determine the raw materials and supplies to be used in the production of the proposed product 7. To determine the machineries and equipments to be used 8. To discuss the proper waste disposal method of the proposed product

Product Description Pasalubong is one of the Filipino culture and tradition in the Philippines, which means bringing a gift to someone like friends, relatives or even co-workers. Pasalubong is very popular among Filipinos as it keeps the tie with friends, relatives, family or someone.Buko pie is a traditional Filipino baked young-coconut (malauhog) custard pie which is one of the popular delicacies in the Philippines. It is considered a specialty in the city of Los Baños, Laguna located on the island of Luzon.The proposed business will offer a new version of buko pie (coconut cream pie) that will surely attract travelers, tourists, students, employees who are fond in buying delicacy.
The Puzzle Queen Coconut Cream Pieoffers a cream pie that is rich and smooth to taste. It takes a half hour to make, but is well worth the effort.When it comes to pie recipes, this classic coconut pie recipe takes the blue ribbon. A refrigerated pie crust makes it easy, and the whipped cream and toasted coconut makes it stunning. The product will be sold per slice (Php 60) or per box which costs (Php 300). The whole Coconut Cream Pie has an approximate dimension of 9 x 2 inches (23 x 5 cm) and approximate volume of 8 cups (1.9 liters). The whole round pie is equally divided into 8 slices which has an approximate dimension of 4 x 2 ½ inches.

Production Process
Table 5.1.The Coconut Cream Pie Procedure
Cooking Stage
Preparingthe Ingredients

Weighing Stage
Plastic Wrapping Stage

Packaging Process
Product Preparation

Finished Product

1. Gather the ingredients needed. Check the ingredients that will be used for the crust, filling and toppings. The main ingredient is the coconut and it must be fresh. Other ingredients needed are: 1 ½ cups of sweetened flaked coconut, 1 ½ cups evaporated milk, ½ cup of sugar, 4 tablespoons of cornstarch, 5 egg yolks, 1 ½ cups of coconut milk, 1 teaspoon of vanilla, and 1 tablespoon of salted butter. 2. Cooking Stage. After preparing the ingredients, combine all the raw ingredients and it is ready to cook. 3. Weighing Stage. After cooking it should be weighted in 800g. 4. Plastic Wrapping. Put a plastic wrap on the surface of the pie to avoid spoilage contamination 5. Product Preparation. This is the stage where the product will be placed in the refrigerator for about 24 hours. 6. Packaging Process. This is the stage where the product will proceed to the packaging department and placed on a take home box with clear window and handle 7. Labeling.The proposed name of the business will be the brand name of the product. 8. Finished Product.After labelling the product, it is now ready to distribute to the customer
Materials Handling Design The proposed area is simple yet functional and its design will be definitely relaxing to the eye of the customer. The distribution area has enough space for the selling of products that’s why it is separated from the storage and production area. The distribution area will be air-conditioned to make the customer comfortable as well as the workers. The production and storage area will be in a single place. At the distribution area, the cake stand will be in front of the store where the pie is displayed and ready to be sold. Beside the cake stand is the counter area. To save space, the store chose to have a hanging cabinet where the office supplies are placed. There will be a set of table and chair for the mini office area.A good ambiance provided by the interior designs and also the lights will satisfy the customers. At the production and storage area, there will be provided boards in the working area in order for the step by step procedure in making the products. Stainless tables, Ovens and stove will be in the production area. A small area beside the production area will serve as a storage unit for the Chillers.Storage area for raw materials and finished products will be separated. There will also be a comfort room or toilet in case of the basic necessities of the workers. Project Site Location is one of the major factors to be considered in putting up a business. Based on our survey, the majority of the respondents chose mall and terminal as a place to locate our business. The business that is planning to build is owned by the proponents of this study. The proposed project site for the Coconut Cream Pie is at EGI-Rufina Plaza Central Exchange Sen. Gil Puyat Avenue Cor. Taft Avenue, Pasay City. The proponents believe that it would be very accessible to the target customers because surrounding the establishment are different high schools and universities like Arellano University, De La Salle University, etc. and different bus terminals are all near the proposed location. Sen. Gil Puyat is considered a strategic location for business because it lies in the intersection between Pasay City and Metro Manila. In that case, not only the residents of Pasay City can be persuaded, but the residents of Metro Manila as well.

Building and Facilities The proposed business will hire a constructor to renovate the proposed location of the production area. The renovation of this project will cost in the amount of Php _______ which is roughly broken into the following:

Plant Size and Production Schedule
The proposed plant of the proposed business is located at San Rafael Street Taft Avenue, Pasay City. The area has a total measure of 150 m2 which is divided into four areas; the production area, the manager’s office area, the employee’s pantry and reception area. The production area is measured by 72 m2; office area by 12 m2; employee’s pantry by 16 m2; and the reception area by 10 m2. The remaining 40 m2 is for the parking area. Production area includes the cooking, weighing, wrapping, packaging and labeling area. The proponents chose this location because it is considered a strategic place for a business and it is near to the proposed location where the Coconut Cream Pie will be sold.The store opens every day (Monday to Sunday) 8:00am until 7:00pm in the evening. The cooking hours will start at 6:00am before the management opening schedule. The workers are required to arrive at 7:30am for the preparation of the operation and closing time the workers must clean the area until 8:30pm.

Delivery Schedule This part of the study intend to discuss the delivery schedule of the proposed business which starts from the preparation of the study, renovation and improvement of the site, purchase of utensils and equipment, furniture and fixture, recruitment of the staff, promotional activities and trial run. The feasibility study starts in the month of November 2015 and will finish in the month of March 2016.The releasing, approval and negotiation of the financial project will work out after the feasibility study finish which is March to May 2016. The process of legal requirements is from June to July 2016. The improvement of site will start from July to September 2016 for the successful renovation of The Puzzle Queen Coconut Cream Pie. The equipment and utensils should be purchased on the month of September to October 2016 as well as the ordering and installing of furniture and fixtures. Recruitment and training of the workers should be done by the month of November.The promotional and trial run should be on December 2016. The proper operation of the business will start on the month of January 2017

Activities | 2015 | 2016 | 2017 | | Nov | Dec | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Preparation of Feasibility Study | | | | | | | | | | | | | | | | Releasing, approval and negotiation of the financial project | | | | | | | | | | | | | | | | Process of legal requirements | | | | | | | | | | | | | | | | Improvement of site | | | | | | | | | | | | | | | | Purchase equipment and utensils | | | | | | | | | | | | | | | | Ordering and installing of furniture and fixtures | | | | | | | | | | | | | | | | Recruitment and training of the workers | | | | | | | | | | | | | | | | Promotional Activities | | | | | | | | | | | | | | | | Full Operation | | | | | | | | | | | | | | | |
Table 5.2. Gantt chart of Activities

Machineries and Equipment To start up a new business, one of the things to consider is what machineries and equipment would be needed in the production and distribution area. The owners of The Puzzle Queen Coconut Cream Pie decided to use a high quality but less expensive machines and equipment to produce the product. Some of the machines and equipments that will be used in making the product are air conditioner, oven, bread mixer, burner gas stove, chiller, point of sale machine, weighing scale, stainless table, baking cabinet, pan, spatula and etc.. For full references, see appendix A (machineries and equipments).

The following are the utilities that will be consumed in the proposed business:Electricity this supply will serve as the source of power and heat in producing the proposed product. Water Supply (Non-Drinking)used for the cleansing of the specific area. It is used to wash hands and for the supply on comfort room.Water Supply (Drinking) used to increase energy and relieves fatigue of the workers.Internet this will serve as the communication tool that will make the business more productive and profitable.

Raw Materials The raw materials that will be used in making the Coconut Cream Pie are Biscuits, Butter, Coconut, Coco milk, Sugar, Egg, Milk (evaporated), All-purpose Cream,flour and Vanilla Extract. Raw materials are necessary because these will be used as an input before it will result into a finished product.

Packaging Packaging is very important in the final choice of consumer because it directly involves convenience, appeal, information and branding. Materials used for packaging is as important as labeling and how it is packaged. The researchers think of materials for packaging that will fit for the proposed product and the researchers come up with using a Pie Box and paper plates. The Pie box is a take home box with clear window and handle .The purpose of using the said pie box is to save money because it comes up with a handle instead of using separate box and plastic bag and its eco-friendly while Paper Plate is used to place inside the pie box before the pie for cover.

Office Supplies
Office Supplies are essential for a business and it is therefore very important to invest enough in office supplies. It is important to stock up on various office supplies because if the supply is used up in a certain item, the workflow will be negatively affected. The researchers decided to have a necessary office supplies for the proposed business like ball pen, bond paper, calculator, folder, paper clips, pencil, marker, marker ink, record book, scissor, staple wire, stapler, tape and thermal paper. (See appendix B)

Sanitary and Cleaning Supplies Cleanliness should be taken into consideration before putting up a business. The researchers give importance in the aspect of cleanliness and sanitation because the proposed product is food. The researchers decided to have cleaning materials that can be used to maintain the cleanliness in the workplace. The sanitary and cleaning supplies are broom, detergent powder, dish washing liquid, door mat, dust pan, garbage bag, hand sanitizer, mops, rags, sponge, table napkin and tissue paper. (See appendix C)

Manpower Requirements
Manager- Maintains staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities; Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards; Establishes strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes. The requirements for being a manager is; College degree diploma, On the job training (necessary), bachelor’s degree in business administration.
Supervisor- A good supervisor places a high priority on coaching employees. Good coaching involves working with employees to establish suitable goals, action plans and time lines. The supervisor delegates and also provides ongoing guidance and support to the employee as they complete their action plans. Rarely can job goals be established without considering other aspects of an employee's life, e.g., time available for training, career preferences, personal strengths and weaknesses, etc. A supervisor is sometimes confronted with walking a fine line between being a supervisor and the employee's confidant. For a person to be a supervisor he must have; experience in the business’s industry, high school education to qualify, Supervisors must have good written and verbal communication skills to direct the activities of workers.
Production Staff- Production staff may perform one or several functions on a production line such as assembly or fabrication of parts and products, testing finished products, transporting materials and equipment to other areas or cleaning production areas. Because these occupations require continuously doing redundant tasks, most employers will rotate responsibilities to allow for cross-training and vary the work for the production staff. Some requirements of a production staff include; must be a graduate in any degree, with appropriate experience, good practical skills, ability to work quickly, and good team working skill.
Workers- they are the ones who perform all tasks in the production of the organization. Workers need not to have a bachelor’s degree because high school diploma will do. The workers must know how to work quickly and accurately.

Waste Disposal Management
Waste management encompasses management of all processes and resources for proper handling of waste materials, from maintenance of waste transport trucks and dumping facilities for compliance with health codes and environmental regulations.
One of the main goals of the business is to serve healthy and clean food for the body. The business gives importance to cleanliness because it basically serves food. The waste coming from the production area will be separatedinto two components, biodegradable waste (wet) and non-biodegradable waste (dry). The management promotes the workers to wash hands before and after working. The waste of the business will be collected by the garbage collectors in accordance to the schedule of the municipality in collecting garbage.The coconut husk is easy to dispose since it is biodegradable and it can be used as fertilizers.
The management provide trash bin and insures that the cleaning supply will be available to maintain the working place clean and sanitize.


The Puzzle Queen Coconut Cream Pie focuses not only in helping other people by providing jobs but also to help the country through contributing taxes
The following are the main objectives of this chapter: 1. To discuss the Contribution to the Philippine Economy of the proposed business 2. To illustrate the employment generation of the proposed business 3. To illustrate the schedule of the salaries and wages of the management and workers 4. To discuss its social desirability 5. To discuss the environmental impact of the proposed business

Contribution to the Philippine Economy
Businesses contribute to economies by bringing growth and innovation to the Philippines especially to the community in which the business is established. Putting up a business like selling delicacy is one of the popular businesses in the country, knowing that this type of industry can be easily manufactured at home, which can make it as a big contributor to the Philippine economy. One of the examples of the contribution of selling a delicacy is that having a supplier of coconut which is abundant in the country that can help the industry of the coconut to move and grow. It also contributes to the government because the firm needs to pay taxes. Aside from this, it can give jobs to the people who are willing to be in this kind of industry.

Employment Generation Poverty is one of the major problems that our country faces today. One cause of poverty is the numbers of unemployed individuals that is increasing. The unemployed persons must be gainfully employed so they can support their basic needs. The Puzzle Queen Coconut Cream Pie will help lessen this problem by hiring people if the proposed business becomes feasible. The company also aims to give emphasis on how the workers will attain new skills through trainings that they can relate to their independent living, their preparation for works and maintaining a genuine employment.

Schedule of Salary and Benefits The table below presents the schedule of salay of the project’s employees including the benefts and the 13th month pay. Year | ITEMS | | Salaries | Benefits | 13th Month Pay | ….. | Total | 1st | PHP 2,180,832.12 | PHP 7,105.42 | PHP 181,736.04 | | PHP 2,369,673.58 | 2nd | PHP 2,398,915.33 | PHP 7,815.96 | PHP 199,909.64 | | PHP 2,606,640.94 | 3rd | PHP 2,638,806.87 | PHP 8,597.56 | PHP 219,900.61 | | PHP 2,867,305.03 | 4th | PHP 2,902,687.55 | PHP 9,457.31 | PHP 241,890.67 | | PHP 3,154,035.53 | 5th | PHP 3,192,956.31 | PHP 10,403.05 | PHP 266,079.74 | | PHP 3,469,439.09 | Total | PHP 3,512,251.94 | PHP 11,443.35 | PHP 292,687.71 | | PHP 3,816,383.00 |
Table 6.1. Schedule of Salary and Benefits

Schedule of Tax Payments

Social Desirability In this certain project, the researchers consider the whole part of the business especially the social impact in the community. The best place to find young fresh coconuts is, of course, in the markets of the tropics, like the Philippines. Filipino’s passion is to eat all the time. The proponents want to give the consumers new and fresh taste of pie. The product is healthy to eat since its main ingredient is coconut – known as one of the wonder foods on Earth for having multiple health benefits. Based on the survey, the primary and secondary target market of the product of the Coconut Cream Pie will be popular in terms of its taste and affordability. Moreover, this project does not only give a great deal of benefits to the proposing parties but to the society as well. With the establishment of this business, the Coconut Cream Pie can contribute to the improvement of the economy locally by somehow increasing the employed people in the society.

Environmental Impact
The discarded husks were the largest waste product in making the proposed product. Wastes generated during production are mostly organic, so this may not give a problem to the environment, the community and to the health of the residents near the site of production. Because organic wastes like coconut shells would eventually decompose and enrich the Earth. Aside from that it may also be made into useful materials like ropes, mats, brushes, brooms, fertilizer, livestock feed and handicrafts. In terms of garbage, the management will do their part by segregating the waste to biodegradable and non-biodegradable. This will be picked up by the trash trucks provided by the local government.…...

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