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12 Angry Men Persuasion Techniques

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Submitted By whelmer
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Who are "Those People"? The poor/underprivileged.

Persuasive Methods:
Logos: Appeal based on reason or logic. Logical reasons or examples/the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
Juror 8:
• asked the jurors to discuss this for just an hour; won’t “send a boy off to die without talking about it first”
• made each small point of his persuasion very easy to accept and as logical as possible so none of the rest could easily object to it
Juror 4:
• a stockbroker who refuses to budge until he is presented with sound reasons for changing his mind

Ethos: Appeal based on the reputation and character of the speaker. The source's credibility, the speaker's/author's authority
Juror 8:
• had the needed character/frame of mind to be credible. He walked in to the deliberation unprejudiced and open-minded about the evidence given during the trial

Pathos: Appeal based on emotion. Emotional or motivational appeals to make your audience feel the way you want them to.
Juror 8:
• asked for an anonymous vote
• couldn’t persuade the other jurors so asked to just take a vote

Contrast: Make what you want someone to do more attractive by comparing it to another choice that is less attractive.
Juror 8:
• asks the jurors to imagine the accused was their child

Know the audience and its predispositions: Know where your audience is coming from in order for you to know which angle you can best appeal to.

Simplicity/Clarity: The message is boiled down to its essence and uses language and syntax that everyone can understand. (Keep It Simple Stupid)
Juror 8:
• demonstrated that the elderly man who was a witness, that limped because a recent stroke, couldn't possibly have gotten to the front door quick enough to positively ID the defendant

Specificity/Detail: Be as specific…...

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